The 2013 American Music Awards (8-11pm - 12.9 million and 4.5/11 in AD18-49): Up against huge NFL-fueled competition on the evening, including a high-profile overtime Sunday Night Football Contest (Broncos-Patriots) and an NFL overrun-boosted FOX (Cowboys-Giants), ABC's broadcast of The 2013 American Music Awards made it the dominant #1 non-sports net from 8-11pm in Total Viewers and Adults 18-49.
· Surging by over 30% year to year in Total Viewers (+36%) and Adults 18-49 (+32%),
The American Music Awards hit 4-year highs in viewers and young adults (since 2009), representing the show's 2nd-biggest audience in 11 years (since 2002). In addition, the AMAs spiked 86% year to year in Teens 12-17 to deliver a 9 year high - since 2004.
· Despite the substantial competition, the 2013 AMAs scored ABC's highest entertainment numbers in the time period in 9 months with viewers and young adults - since
The Academy Awards on 2/24/13.
ABC's AMA's Delivers 7.6 Million Tweets as Sunday's Most Social Program
ABC's American Music Awards stood as the #1 most social program on television Sunday (including all sports and all cable across the entire day) with 7.6 million tweets and 5.1 tweets per unique user. The AMA's beat out NBC's
Sunday Night Football game (which usually ranks #1 on Sundays) by 6.1 million tweets and the #1 most social series on Sundays, The Walking Dead, by 7.3 million tweets.
· The most tweeted about portion of the show (600k tweets) was from 10:45-11PM (TLC performance/Miley Cyrus performance/Artist of the Year award presentation to Taylor Swift).
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