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ABC's AMERICAN IDOL Grows on Monday and Ranks as the Most Social Show

By: Apr. 10, 2018
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ABC's AMERICAN IDOL Grows on Monday and Ranks as the Most Social Show Image

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ABC Monday Prime (8:00-11:00 p.m. - 6.6 million and 1.3/5 in AD18-49):
With "American Idol" and "The Crossing," ABC finished a competitive 2nd on Monday in Adults 18-49 (1.3/5) to "The Voice"-led NBC, holding a 38% advantage over CBS' all-original lineup (0.8/3). ABC and NBC tied for No. 1 on Monday in Adults 18-34, while ABC took the broadcast lead with Teens 12-17.

"American Idol" (8:00-10:00 p.m. - 7.6 million and 1.5/6 in AD18-49):
Taking 2nd place from 8:00-10:00 p.m. opposite NBC's "The Voice," ABC's "American Idol" grew week to week by 6% in Total Viewers (7.6 million vs. 7.2 million)and by 7% in Adults 18-49 (1.5/6 vs. 1.4/5). ABC's "Idol" narrowed the gap with NBC's "The Voice" to 4-tenths in Adults 18-49, tied the NBC unscripted show in Women 18-34 and beat it in Teens 12-17 to rank as the night's No. 1 broadcast show on the latter measure.

  • For the 5th consecutive week, ABC's "American Idol" stood as the No. 1 primetime broadcast on social on Sunday and Monday nights, according to Nielsen Social Content Ratings.

"The Crossing" (10:00-11:00 p.m. - 4.5 million and 0.8/3 in AD18-49):
At 10:00 p.m., ABC's "The Crossing" delivered solid retention of its week-earlier series debut and continued to improve its time period, rising over the year-ago night with "Quantico" by 73% in Total Viewers (4.5 million vs. 2.6 million) and by 33% in Adults 18-49 (0.8/3 vs. 0.6/2).

  • "The Crossing" was last Monday's biggest gainer in Live + 3 Day numbers with last week's debut telecast emerging as Monday's No. 1 scripted showin Total Viewers (7.58 million) and Adults 18-49 (1.4 rating). In addition, the new ABC drama moved out of a tie with NBC's "The Voice" led-"Good Girls" at 10:00 p.m. in L+SD to lead by 17% among Adults 18-49 in L+3 (1.4/5 vs. 1.2/5), while increasing its advantage over the NBC freshman drama in Total Viewers to 2.34 million (7.58 million vs. 5.24 million) compared to a 1.36 million lead in L+SD.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/9/18.



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