ABC's AMERICAN HOUSEWIFE Posts Best-Yet 67% Advantage Over Fox's 'The Mick'

With its comedy block returning to originals for the first time in 3 weeks (since 1/17/17), ABC delivered Tuesday's Top 4 comedies with big year-to-year improvement in the 2-hour slot. And at 10:00 p.m., "S.H.I.E.L.D." grew to a 1-month high among young adults.
ABC's 8:00-10:00 p.m. comedy block improved the 2-hour time period from the year-ago night (2/9/16) with original programming by 44% in Adults 18-49 (1.3/4 vs. 0.9/3).

Taking second to CBS' "NCIS" from 8:00-9:00 p.m. and beating NBC's "The Wall" by 7% in the hour (1.5/5 vs. 1.4/5), ABC's "The Middle" (1.5/6) and "American Housewife" (1.5/5) tied as the night's No. 1 comedy and dominated Fox's "New Girl" (0.9/4) and "The Mick" (0.9/3) head to head by 67%, both at 8:00 p.m. and 8:30 p.m. In fact, "American Housewife" posted its biggest-yet winning advantage over fellow freshman comedy Fox's "The Mick" (+67%).

At 9:00 p.m., ABC's "Fresh Off the Boat" outdelivered Fox's "New Girl" and "The Mick" on the night to stand as Tuesday's No. 3 comedy and held even with its last original in the half-hour with Adults 18-49 (1.2/4).

At 9:30 p.m., ABC's "The Real O'Neals" built on its most recent original by 13% in Adults 18-49 (0.9/3 vs. 0.8/3) and ranked as the night's No. 4 comedy, tying Fox's "New Girl" and "The Mick."

At 10:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." grew 17% week to week in Adults 18-49 (0.7/3 vs. 0.6/2) to its highest rating in 4 weeks - since 1/10/17. "S.H.I.E.L.D." Scores Best-Ever L+3 Lift (1/31/17): Last week's "S.H.I.E.L.D." shot up +117% over its L+SD Adult 18-49 rating after just 3 days of TV playback, standing as the series' biggest-ever L+3 increase. In fact the ABC drama finished as Tuesday's No. 1 broadcast gainer for the 4th week in a row (+117%).

Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 2/7/17.

Photo credit: ABC/ Michael Ansell

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