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ABC's AMERICAN HOUSEWIFE Posts Best-Yet 56% Advantage Over Fox's 'The Mick'

By: Feb. 22, 2017
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ABC Tuesday Prime (8:00-11:00 p.m. - 3.7 million and 1.0/4 in AD18-49): ABC's Tuesday 8:00-10:00 p.m. comedy block continued to improve its 2-hour time period, surging from the year-ago night (2/23/16) with original programming by 33% in Adults 18-49 (1.2/4 vs. 0.9/3). ABC delivered Tuesday's top comedies.

Holding steady week to week and taking second to CBS' "NCIS" from 8:00-9:00 p.m. among Adults 18-49 (tie), ABC's "The Middle" (1.5/6) and "American Housewife" (1.4/5) dominated Fox's "New Girl" (1.0/4) and "The Mick" (0.9/3) head-to-head by 50% and 56% at 8:00 p.m. and 8:30 p.m., respectively. In fact, "American Housewife" posted its biggest-yet winning advantage over fellow freshman comedy Fox's "The Mick" (+56%).

At 9:00 p.m., ABC's "Fresh Off the Boat" gained 10% from the prior week in Adults 18-49 (1.1/4 vs 1.0/4) and stood as Tuesday's No. 3 comedy, behind only "The Middle" and "American Housewife."

At 9:30 p.m., ABC's "The Real O'Neals" rose by 13% week to week in Adults 18-49 (0.9/3 vs. 0.8/3) and drew its biggest overall audience (2.91 million) in 9 weeks - since 1/3/17.

At 10:00 p.m., "Marvel's Agents of S.H.I.E.L.D." held even in Adults 18-49 with its week-earlier National rating (0.6/2). "S.H.I.E.L.D." Leads in Live + 7 Day: In the most recent round of Live + 7 Day ratings (w/o 1/30/17), "Marvel's Agents of S.H.I.E.L.D." was the week's biggest broadcast gainer with a +150% SPIKE in Adults 18-49 from L+SD to tie its highest L+7 lift in 2017. In L+7, the ABC drama was up week to week by 7% (after being even week to week in L+SD).

Projections Rationale:
Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 2/21/17.

Photo credit: ABC/ Kelsey McNeal



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