Leading off the night in the 7 o'clock hour, ABC's "America's Funniest Home Videos" ranked No. 2 in the hour and held even week to week in Adults 18-49 (1.0/4). From 8:00-9:00 p.m., ABC's "Once Upon a Time" retained 100% of its week-ago mid-season premiere delivery in Adults 18-49 (0.9/3). "Once Upon a Time" stood as Sunday's No. 1 most social broadcast program (62.5K Twitter/Facebook interactions).
At 9:00 p.m., ABC's "Time After Time" held steady with its week-earlier series debut among Adults 18-49 (0.6/2 vs 0.7/2).
Moving to its new night and building 17% on its lead-in at 10:00 p.m. (2.7 million vs. 2.3 million), ABC's season premiere of "American Crime" nearly tied CBS' "Elementary" in the hour with Adults 18-49 (0.5/2 vs. 0.6/2). The
ABC drama held even from its first half-hour to second half-hour in Adults 18-49, while the
CBS ("Elementary") and
NBC ("Shades of Blue") dramas declined from start to finish. ABC's "American Crime" was the No. 2 most social Sunday broadcast (18.2K Twitter/Facebook interactions), behind only "Once Upon a Time." "American Crime" improved the hour for
ABC by 13% over the final 4 telecasts of "Quantico" in the slot with Total Viewers (2.4 million).
Strong Gains for "American Crime" via TV Playback: On average last season, "American Crime" built over its Live + Same Day Adult 18-49 rating by +56% in Live + 3 Day and by +78% in Live +7 Day.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, National Live + Same Day Program Ratings, 3/12/17. Nielsen Social: For 3/12/17, Facebook and Twitter total interactions based on +/-3 hours of the telecast.
Photo credit: ABC/Nicole Wild
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