ABC's AMERICAN CRIME Holds Steady Week to Week Among Adults 18-49

Despite airing a repeat "Modern Family" in the middle of Wednesday's primetime, ABC (1.5/5) ran competitive with original schedules on CBS (1.7/5) and FOX (1.7/5) in Adults 18-49 while matching NBC's original drama lineup (1.5/5). The Net tied for No. 1 on the night in Adults 18-34 and Women 18-34 and straight out won the broadcast race with Teens 12-17.

"The Middle"/"The Goldbergs" (8:00-9:00 p.m. - 6.7 million and 1.9/6 in AD18-49) from 8:00-9:00 p.m., ABC's "The Middle" and "The Goldbergs" ranked as the No. 1 scripted shows in their respective slots for the 3rd week in a row in Adults 18-49, beating CBS' comedies by 12% (1.9/6 vs. 1.7/6 for "2 Broke Girls"/"Mike & Molly"). "The Goldbergs" built on its lead-in by 11% at 8:30 p.m. in Adults 18-49 (2.0/6 vs. 1.8/6) to finish as the No. 2 TV show of the night, behind only Fox's "American Idol" and tie CBS' "Criminal Minds" as Wednesday's No. 1 scripted show.

"Modern Family"/"black-ish" (9:00-10:00 p.m. - 5.8 million and 1.7/5 in AD18-49) from 9:00-10:00 p.m., with an encore "Modern Family" and "black-ish," ABC ranked No. 2 during the hour in Adults 18-49 (1.7/5 - tied w/NBC's "L&O: SVU") and beat Fox's "Idol"-driven "Second Chance" by 70% (1.0/3). At 9:30 p.m., "black-ish" built on its "Modern Family" lead-in (+6% - 1.7/5 vs. 1.6/5).

"American Crime" (10:00-11:00 p.m. - 3.8 million and 1.0/3 in AD18-49) coming out of a lower lead-in week to week at 10:00 p.m. (off by 2-tenths), ABC's "American Crime" held steady with the prior week in Adults 18-49 (1.0/3 vs. 1.1/4). L+3 Day: On average this season, "American Crime" jumps +42% over its L+SD Adult 18-49 rating after 3 days of TV playback (1.2 rating to a 1.7 rating).

Projections Rationale:
Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 01/20/16.

Photo courtesy of ABC

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