ABC's AFTER PARADISE Gains Viewers and Young Adults Week to Week

ABC Tuesday Prime (8:00-11:00 p.m. - 2.8 million and 0.8/3 in AD18-49): ABC earned second place on Tuesday to an Olympics-fueled NBC among Adults 18-49 (0.8/3) with a 14% increase over the year-ago night.

For the 2nd night in a row, ABC's "Bachelor in Paradise" was TV's No. 1 non-sports telecast among Adults 18-49.

"Bachelor in Paradise" (8:00-9:00 p.m. - 4.3 million and 1.3/5 in AD18-49): From 8:00-9:00 p.m., ABC's "Bachelor in Paradise" built week to week by 10% in Total Viewers (4.3 million vs. 3.9 million) and 18% in Adults 18-49 (1.3/5 vs. 1.1/4).

"After Paradise" (9:00-10:00 p.m. - 2.6 million and 0.6/2 in AD18-49): Like its lead-in at 9:00 p.m., ABC's "After Paradise" increased week to week in Total Viewers (+4% - 2.6 million vs. 2.4 million) and Adults 18-49 (+20% - 0.6/2 vs. 0.5/2).

Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company Fast Affiliate Live + Same Day Ratings for 8/16/16.

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