ABC's 20/20 Special Trump Edition Surges in 10 p.m. Hour

ABC's "20/20 Special Edition" (10:00-11:00 p.m. - 4.9 million and 0.9/4 in AD18-49): Surging 50% over its lead-in against original dramas at 10:00 p.m., ABC's "20/20 Special Edition - America's First Family: The Trumps Go to Washington" ranked No. 2 in the hour with Adults 18-49 (0.9/3), ahead of CBS' "Pure Genius" (0.8/3) and nearly tying NBC's "The Blacklist" for No. 1 (1.0/4).

Versus the most recent "20/20 Special Edition" (on Tuesday, 12/27/16), the pre-inauguration "20/20" special was up a sharp 48% in Total Viewers (4.9 million vs. 3.3 million) and by 18% in Adults 25-54 (1.3/4 to 1.1/4).

original programming (2.1 million, 0.6/2 and 0.8/2 on 1/21/16) in Total Viewers (+133%), Adults 18-49 (+50%) and Adults 25-54 (+63%), respectively.

Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 1/19/17.

To post a comment, you must register and login.