ABC won Friday's primetime by wide margins with coverage of the 2016 NBA FINALS Game 4 (Golden State-Cleveland), holding a 6.6 million viewer advantage over runner-up CBS (11.5 million vs. 4.9 million) and topped the other nets' combined by 90% in Adults 18-49 (4.0/18 vs. 2.1/9 - CBS, NBC, FOX and CW). In fact it was the Net's 4th night in a row this year to beat out its combined competition with NBA FINALS coverage among young adults.
"Jimmy Kimmel Live: Game Night 4" (Various Time Periods)
Airing around the NBA FINALS in various time periods across the country, "Jimmy Kimmel Live: Game Night 4" broadened the exposure for the ABC late-night talker in primetime. Through its first four broadcasts of 2016, "Jimmy Kimmel Live: Game Night" matches 2015 in Total Viewers (3.9 million) to equal its most watched 4-night average yet.
"NBA Finals on ABC Game 4" (9:00 - 11:56 p.m. EDT)
As the Warriors won the game to lead the best-of-seven series 3-1, ABC's 2016 NBA FINALS Game 4 was Friday's clear No. 1 TV program in Total Viewers (16.6 million) and across each of the key Adult demographics: A18-34 (5.4/28), A18-49 (6.0/25) and A25-54 (6.6/22). It was the 4th telecast in a row for the 2016 NBA FINALS to rank as the No. 1 TV show of the night. The Warriors defeated the Cavaliers 108-97.
Source: The Nielsen Company National, Live + Same Day Program Ratings, 6/10/16, unless noted otherwise.
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