ABC.com is No. 1 Online Broadcast Site for February '10

ABC.com is the No. 1 Online Broadcast Site for February 2010, Up 24% Over January, with its Largest Unique Viewer Count in 11 Months

ABC.com Owns 9 of the Top 10 Spots in Unique Viewers in February 2010, With "Lost" Ranking No. 1 for the 2nd Month in a Row

ABC's "Lost" is February 2010's No. 1 Program in Total Streams

Based on data as reported from Nielsen VideoCensus for February 2010, ABC.com (6.3 million UVs) ranked as the No. 1 online broadcast site for the month in Unique Viewers. ABC.com's finish represented the 4th time in the 5 complete months of the 2009-10 TV season (Oct '09 - Feb '10) and the 2nd month in a row that the ABC website has taken the top spot. ABC.com beat CBS Television by 29% (4.9 million UVs), NBC.com by 142% (2.6 million UVs), Fox Broadcasting by 163% (2.4 million UVs) and Cwtv.com by 600% (900,000 UVs).

ABC.com was up in Unique Viewers over the previous month by 24% (5.1 million UVs - Jan '10). In fact, ABC.com attracted its highest tally in Unique Viewers in 11 months - since March '09.

Program Highlights - Unique Viewers (February '10)

For viewing of full episodes and short-form content, ABC.com owned 9 of the Top 10 spots during February '10, including the No. 1 series, "Lost," taking the top position for the 2nd straight month.

ABC.com's Top 10 entries include "Lost" (No. 1 - 2.005 million Unique Viewers), "The Bachelor" (No. 2 - 1.635 million UVs), "Grey's Anatomy" (No. 3 - 1.161 million UVs), "Desperate Housewives" (No. 4 - 737,000 UVs), "All My Children" (No. 5 - 701,000 UVs), "Extreme Makeover: Home Edition" (No. 6 - 683,000 UVs), "Modern Family" (No. 8 - 606,000 UVs), "The 82nd Annual Academy Awards (short-form content)" (No. 9 - 596,000 UVs) and "General Hospital" (No. 10 - 539,000 UVs).

Program Highlights - Total Streams (February '10)

For Total Streams, ABC.com claimed 5 of the Top 10 shows in February '10, including the No. 1 Program for the month for the 2nd consecutive month.

In Total Streams, "Lost" drew 24.7 million Total Streams to qualify as the No. 1 show for the month. In addition, ABC programs have held the No. 1 spot in 4 of the 5 complete months of the 2009-10 TV Season ("Grey's Anatomy" was No. 1 in Oct '09 and Nov '09, with "The Bachelor" No. 1 in Jan '10).

The rest of Top 10 in Total Streams include "The Bachelor" (No. 2 - 15.8 million Total Streams), "Grey's Anatomy" (No. 3 - 9.1 million TS), "General Hospital" (No. 5 - 7.1 million TS) and "All My Children" (No. 7 - 6.7 million TS).

Broadcast Network Websites - Unique Viewers (February '10)
Name Unique Viewers
No. 1 ABC.com 6.3 million
No. 2 CBS Television 4.9 million
No. 3 NBC.com 2.6 million
No. 4 Fox Broadcasting 2.4 million
No. 5 Cwtv.com 900,000

Top 10 Programs - Unique Viewers (February '10)
Program Net Unique Vieers
No. 1 Lost ABC 2.005 million No. 2 The Bachelor ABC 1.635 million
No. 3 Grey's Anatomy ABC 1.161 million
No. 4 Desperate Housewives ABC 737,000
No. 5 All My Children ABC 701,000
No. 6 Extreme Makeover: Home Edition ABC 683,000
No. 7 Saturday Night Live NBC 660,000
No. 8 Modern Family ABC 606,000
No. 9 The 82nd Annual Academy Awards ABC 596,000
No.10 General Hospital ABC 539,000

Top 10 Programs - Total Streams (February '10)
Program Net Total Streams
No. 1 Lost ABC 24.7 million
No. 2 The Bachelor ABC 15.8 million
No. 3 Grey's Anatomy ABC 9.1 million
No. 4 Heroes vs. Villains Bracket Challenge CBS 8.6 million
No. 5 General Hospital ABC 7.1 million
No. 6 VAM CW 6.9 million
No. 7 All My Children ABC 6.749 million
No. 8 24 Fox 6.725 million
No. 9 The Office NBC 6.6 million
No.10 Super Bowl Ads CBS 6.0 million

ABC.com's Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Since Fall 2009, approximately 70 million episodes have been initiated through the ABC.com Full Episode Player. Last fall ABC.com launched a new short-form video player which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC's most popular series, as well as ABC.com's original daily online series "Start Now." ABC.com is available anytime, anywhere on mobile devices at m.abc.com.

Source: Nielsen Online, VideoCensus, February 2010

 

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