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ABC'S BLACK-ISH Premiere Delivers Impressive Retention

By: Sep. 25, 2014
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ABC Wednesday Prime (8-11pm - 7.9 million and 2.4/8 in AD18-49): ABC delivered the Top 2 TV shows on the opening Wednesday of the season in Total Viewers and Adults 18-49 with MODERN FAMILY (10.9 million and 3.7/11), BLACK-ISH (10.8 million and 3.3/10), respectively. In viewers and young adults, ABC marked its strongest Wednesday since last November - since 11/6/13.

The Middle (8-8:30pm - 7.4 million and 2.1/8 in AD18-49): At 8pm, the season opener of The Middle held even with its 1-hour season finale in May among Adults 18-49 (2.1/8), matching its best number since early February - since 2/5/14.

The Goldbergs (8:30-9pm - 7.0 million and 2.3/8 in AD18-49): Building on its Adult 18-49 lead-in (+10%) in its new Wednesday 8:30pm slot, ABC's The Goldbergs was ABC's top-rated comedy premiere in the half-hour in 3 years - since 9/28/11. In its new earlier time period, The Goldbergs scored the series' 2nd-highest numbers ever among viewers and young adults, behind only its year-ago debut coming out of the S.H.I.E.L.D. opener on a Tuesday.

Modern Family (9-9:30pm - 10.9 million and 3.7/11 in AD18-49): MODERN FAMILY dominated the 9pm half-hour in Adults 18-49, topping its May finale in viewers (+4% - 10.9 million vs. 10.5 million) and holding even in Adults 18-49 (3.7/11), drawing its largest audience in nearly 1 year and matching its best young adult number since November - since 10/16/13 and 11/13/13, respectively.

Black-ish (9:30-10pm - 10.8 million and 3.3/10 in AD18-49): Dominating the 9:30pm half-hour in Adults 18-49, ABC's BLACK-ISH delivered impressive retention of its MODERN FAMILY lead-in (99%/89%), marking the best-ever Total Viewer retention for a regular comedy debut in the slot and best in 5 years in young adults (since 9/23/09). In addition, BLACK-ISH equaled ABC's top-rated Wednesday comedy debut since February 2011 - since 2/9/11. In addition, it was the highest-rated series debut on any network in Adults 18-49 since March with ABC's Resurrection on 3/9/14.

Nashville (10-11pm - 5.6 million and 1.5/5 in AD18-49): ABC's most-heavily recorded show on a percentage basis, ABC's NASHVILLE was up from its May finale in Total Viewers (+8% - 5.6 million vs. 5.2 million) and Adults 18-49 (+15% - 1.5/5 vs. 1.3/4) to its best results since last December (12/4/13).



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