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ABC Wins the Final Friday of the February Sweep with SHARK TANK

By: Feb. 23, 2013
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ABC won the final Friday of the February Sweep in Adults 18-49, leading CBS by 7%, NBC by 15% and FOX by 67%. The Net's Shark Tank was the #1 TV show of the evening in the key young adult sales demo. Season to date, ABC is Friday's top-rated network in Adults 18-49, gaining over the comparable weeks last year by 21% to its strongest performance on the night in 4 years - since the 2008-09 season.

During the 8 o'clock hour, ABC's Last Man Standing and Malibu Country outdelivered Fox's Kitchen Nightmares by 2.4 million viewers and by 9% in Adults 18-49.

Building on its lead-in by 64%, ABC's Shark Tank won the 9 o'clock hour in Adults 18-49, outdelivering the second hour of NBC's 2-hour Dateline by 20%, CBS' CSI: NY season finale by 50% and Fox's Touch by 157%. On average, Shark Tank is up by 17% with young adults, marking its best season ever.

For the 2nd week in a row, ABC's 20/20 ran #1 during the 10 o'clock hour in Adults 18-49 and finished as Friday's #1 newsmagazine in the key Adult 25-54 news demo, beating both NBC's 2-hour Dateline and Rock Center with BrIan Williams. Head to head from 10-11pm, 20/20 beat NBC's Rock Center with BrIan Williams by wide margins in Total Viewers (+29%), Adults 25-54 (+36%) and Adults 18-49 (+40%). 20/20 took viewers on a candid, inspiring and intimate journey inside Robin Roberts' challenging fight against myelodysplastic syndrome (MDS), a rare blood disorder. Up for the 2nd week, the ABC newsmagazine earned its most-watched telecast since December 14, 2012.



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