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ABC Takes Tuesday Night with 2013 NBA Finals

By: Jun. 12, 2013
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Dominating with its 3rd night of coverage of the 2013 NBA Finals (Miami-San Antonio Game 3), ABC won Tuesday by a margin of 40% in Adults 18-49 over runner-up NBC with the season's penultimate episode of "The Voice-TUE" and "America's Got Talent" (4.2/13 vs. 3.0/9). The Net also led by wide margins with Adults 18-34, Adults 25-54 and across all key Men demos.

• ABC earned its top-rated Tuesday in nearly 1 year among Adults 18-49 - since 06/19/12.

"Jimmy Kimmel Live Game Night 3" (Various Time Periods)
Airing around the NBA Finals in various time periods across the country, "Jimmy Kimmel Live Game Night" continues to deliver broad exposure for the ABC late-night talker in primetime. On average, the 2013 "JKL Game Night" specials are up over the first three telecasts last year by 10% in Total Viewers (3.3 million vs. 3.0 million) and by 11% in Adults 18-49 (1.0/4 vs. 0.9/3).

• ABC's "JKL Game Night 3" (3.3 million and 1.1/4) jumped over the comparable telecast last year by 22% in viewers and by 22% in young adults (2.7 million and 0.9/4 on 06/17/12) to deliver its best-ever "Game Night 3" numbers. It was also up sharply from last Sunday's "Game Night 2" broadcast (2.6 million and 0.7/3 on 06/09/13) in viewers (+27%) and young adults (+57%).

"NBA Finals on ABC Game 3" (9:00 - 11:38 p.m. E.T.)
With the Miami Heat at the San Antonio Spurs, ABC's 2013 NBA Finals Game 3 was Tuesday's No. 1 television program in Total Viewers (14.1 million) and in each of the key Adult demographics: A18-34 (6.0/19), A18-49 (5.8/17) and A25-54 (5.9/16). It was the 3rd straight telecast for the NBA Finals to stand as the No. 1 TV show of the evening. San Antonio Spurs defeated the Miami Heat 113-77 to lead the best-of-seven series 2-1. The 36-point margin of victory was the 3rd-largest in NBA Finals history.

• Despite the one-sided outcome, it was the highest-rated game so far for the series in Adults 18-34.

• Game 3 scored a 37.5 Metered Market Household rating in San Antonio, the best local rating of the 2013 NBA Finals. It delivered a 28.4 rating in the Miami market.

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 06/11/13.



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