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ABC Takes Sunday Night in Adults 18-49

By: Jul. 20, 2015
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ABC won Sunday night in Adults 18-49, leading runner-up CBS by 44% (1.3/5 vs. 0.9/3) and hitting a 4-week high - since 6/21/15.

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  • ABC's "Celebrity Family Feud" was Sunday's No. 1 TV show for the 2nd week in a row with Total Viewers (8.7 million) and Adults 18-49 (2.0/7), qualifying as the night's most-watched entertainment telecast this summer.

"Celebrity Family Feud" (8:00-9:00 p.m. - 8.7 million and 2.0/7 in AD18-49):

In the 8 o'clock hour, ABC's "Celebrity Family Feud" ran No. 1 over CBS' "Big Brother 17" by 2.8 million Total Viewers (8.7 million vs. 5.9 million) and by 11% in Adults 18-49 (2.0/7 vs. 1.8/7).

  • "Celebrity Family Feud" held steady week to week in Total Viewers (8.73 million vs. 8.72 million) and Adults 18-49 (2.0/7 vs. 2.1/8), tracking as its most-watched telecast overall. "Celebrity Family Feud" improved its hour for the 5th week in a row in Total Viewers (+112%) and Adults 18-49 (+82%).

"BattleBots" (9:00-10:00 p.m. - 4.5 million and 1.3/4 in AD18-49):

At 9:00 p.m., ABC's "BattleBots" took first place in its hour for the 2nd week in a row in Total Viewers (4.5 million) and Adults 18-49 (1.3/4), ranking as the No. 1 series in the slot for the 5th week running with young adults.

  • The new ABC show grew week to week in Total Viewers (+10% - 4.5 million vs. 4.1 million) and Adults 18-49 (+8% - 1.3/4 vs. 1.2/4) to 3 week highs - since 6/28/15. "BattleBots" boosted its hour for ABC from the year-ago night by double digits in Total Viewers (+13%) and Adults 18-49 (+30%).

"Save My Life: Boston Trauma" (10:00-11:00 p.m. - 3.5 million and 0.8/3 in AD18-49):

At 10:00 p.m., ABC's premiere of "Save My Life: Boston Trauma" earned a summertime non-sports high in the time period with Adults 18-49 (0.8/3). The new show gained 9% in Total Viewers from its first half-hour to its second half-hour hour (3.3 million to 3.6 million).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 07/19/15.



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