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ABC Takes Second in Adults 18-49 on Friday with SHARK TANK

By: Sep. 29, 2013
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ABC Friday Prime (8-11pm - 5.4 million and 1.4/5 in AD18-49): ABC took second place on Friday in Adults 18-49 and was up over the year-ago night by 8% (1.3/4 on 9/28/12). For the 2nd week in a row, ABC delivered the #1 TV show on Friday with Shark Tank. Shark Tank outdelivered season-premiere programming on CBS (Undercover Boss/Hawaii Five-0/Blue Bloods), NBC (Dateline) and FOX (Masterchef Junior).

Shark Tank (9-10pm - 6.7 million and 1.9/6 in AD18-49): At 9pm Shark Tank built on its lead-in by 90% in Adults 18-49 to win the hour, beating runner-up CBS' season premiere of Hawaii Five-0 by 27% (1.5/5). Among Adults 18-49, Shark Tank was up from its week-ago season premiere (+5% - 1.8/6) and grew 27% over its telecast on the same night last year (1.5/6 on 9/28/12).



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