Up against big competition during the 8 o'clock hour from NBC's special THE VOICE, CBS' top-rated comedies (THE BIG BANG THEORY/TWO AND A HALF MEN) and Fox's THE X FACTOR Results Show premiere, ABC freshman LAST RESORT returned after its preemption the prior week with gains of 8% in adults 18-49 and 25% in adults 18-34 from two weeks ago. The new show also spiked 25% with men 18-34 over its last telecast to equal its best number since early October - since 10/11/12.
One of the biggest percentage gainers via DVR playback for any 8pm show this season, ABC's LAST RESORT adds on 2.3 million viewers and shoots up by an impressive 56% (+1.0 rating) in adults 18-49 from the next-day L+SD numbers to the final L+7 numbers.
· The ABC freshman drama continued to deliver double digit year-over-year growth in its time period. In fact on average, LAST RESORT is boosting its hour for ABC by 29% in total viewers and by 47% in adults 18-49 over the same point last season with original drama programming.More than doubling its lead-in among Adults 18-49 (+129%) at 9pm, ABC's GREY'S ANATOMY won its hour to register as thursday's #1 drama for its 5th straight telecast this season. Leading the 9 o'clock hour by double-digit percentages among adults 18-49, GREY'S beat out CBS' PERSON OF INTEREST by 10%, Fox's GKEE by 33% and NBC's THE VOICE-fueled comedies (THE OFFICE/PARKS AND RECREATION) by 45%. Jumping in DVR playback this season, GREY'S builds by 3.5 million viewers and by 1.7 adult 18-49 rating points from its next-day numbers to its L+7 finals.Videos