ABC Owned Television Stations Deploying Megaphone TV For Group-Wide Interactive TV

ABC Owned Television Stations and Megaphone TV announced today that ABC's eight owned stations are licensing Megaphone TV's Participation TV Platform for use during live news, sports, local broadcasts and national programming, including "Live with Kelly and Ryan."

With Megaphone TV, ABC Owned Television Station viewers are able to participate in fast-paced real-time polling, live trivia contests, hashtag voting in Facebook Live streams, emoji reactions, live Twitter chat, and digital surveys on local station websites. These new interactive experiences give audiences the power to influence the direction of a show or an event as it occurs live.

Using Megaphone TV's collaborative, online toolchain, ABC Owned Television Station producers can instantly add interactive experiences to enhance live broadcasts as they unfold. All viewers can join by simply visiting their local ABC station's website or mobile app using any smartphone, tablet, or computer. Home viewers, producers, on-air talent and guests all see real-time results of polls and contests live in the broadcast, on users' devices and in the studio.

Using Megaphone TV's advertising and sponsorship suite, ABC Owned Television Stations sales teams can now sell new interactive inventory that appears in linear broadcasts, on mobile, on station websites and streaming platforms such as Facebook Live. Advertising opportunities include direct sponsor integration into programming and unique Megaphone TV transactional advertising products such as Retail GeoLocator, Click-to-Buy, Click-to-Call, Coupon, MiniGames, App Install, Social Post and Mailing List capture. With Megaphone TV analytics, stations and sponsors gain unprecedented insight into viewership demographics, interests and online behavior.

"We are thrilled to be innovating with the ABC Owned Television Stations," said Dan Albritton, founder and CEO of Megaphone TV. "ABC's Owned Television Stations are at the pinnacle of the TV industry, and we can't wait to bring them new broadcast enhancements and revenue streams."

About ABC Owned Television Stations Group

A part of Disney|ABC Television, the ABC Owned Television Stations Group reaches 23% of U.S. television households and includes WABC-TV in New York; KABC-TV in Los Angeles; WLS-TV in Chicago; WPVI-TV in Philadelphia; KGO-TV in San Francisco; KTRK-TV in Houston; WTVD-TV in Raleigh-Durham, North Carolina; and KFSN-TV in Fresno, California. The Stations Group also includes ABC National Television Sales, a sales representation unit for the owned stations as well as outside clients, and the Live Well Network, a broadcast programming service for digital channels in owned markets.

About Megaphone TV

Megaphone TV is the world's first Participation Entertainment Studio, created to meet the rapidly changing viewing habits of consumers. With three Emmy® nominations and an Emmy Award for Outstanding Creative Achievement in Interactive Media, Megaphone TV enhances the viewer experience of live video content through unique features such as interactive on-air graphics, nationwide real-time audience polling, contests and gaming, social media and interactive ads tailored to any show. These products increase viewership and broadcaster revenues through title sponsorships and new ad formats. Megaphone TV's broadcast and streaming clients include AMC, ABC, Bravo, CBS, Cox Media Group, NBC, Raycom, Scripps, Sinclair, TEGNA, TV Azteca, Univision and YouTube. Megaphone TV also collaborates with production studios, such as Fremantle Media, to develop and produce inherently interactive programs that viewers love. For more information, visit www.MegaphoneTV.com or write to contact@megaphonetv.com.

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