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ABC News GOOD MORNING AMERICA Is No. 1 in Total Viewers for Week of August 29

By: Sep. 07, 2016
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ABC News' "Good Morning America" ranked No. 1 in Total Viewers (4.484 million) for the week of August 29, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" led NBC's "Today" (4.323 million) by 161,000.

For the 3rd consecutive week, "GMA" scored increases week to week (4.246 million, 1.375 million and 991,000, respectively, for w/o 8/22/16) across the board: Total Viewers (+6%), Adults 25-54 (+7%) and Adults 18-49 (+5%). In fact, "GMA" turned in 11-week highs in all key demos - since w/o 6/13/16. In addition, "GMA" grew the most week to week compared to "CBS This Morning" (+1%/+3%/3%) and "Today" (flat/-1%/-2%)

Season to date, "GMA" stands as the No. 1 morning newscast in Total Viewers, beating "Today" by 150,000 (4.749 million vs. 4.599 million), taking the top spot at this point of the season for the 4th consecutive year.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+30%/+1.043 million), Adults 25-54 (+42%/+433,000) and Adults 18-49 (+37%/+284,000).

WEEK OF 8/29/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS

GOOD MORNING AMERICA 4,484,000 1.2/11; 1,475,000 0.8/ 9; 1,044,000 3.3/13

TODAY 4,323,000 1.4/13; 1,741,000 1.0/11; 1,282,000 3.2/13

CBS THIS MORNING 3,441,000 0.9/ 8; 1,042,000 0.6/ 7; 760,000 2.5/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 8/29/16, 8/22/16 and 8/31/15. Most Current: 2015-2016 Season (9/21/15 - 9/4/16) and 2014-2015 Season (9/22/14 - 9/6/15). All averages are based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.



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