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ABC News' 'GMA' Grows in Total Viewers Versus Previous Week

By: Feb. 27, 2018
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ABC News' 'GMA' Grows in Total Viewers Versus Previous Week  Image

"Good Morning America" averaged 4.191 million Total Viewers, 1.336 million Adults 25-54 and 965,000 Adults 18-49 for the week of Feb. 19, 2018, based on Live + Same Day Data from Nielsen Media Research.

"GMA" improved on the previous week (w/o 2/12/18) in Total Viewers (4.191 million vs. 4.184 million).

"GMA" cut its week-to-week margins with "Today" in all key target demos: Total Viewers (-54% - 199,000 vs. 436,000), Adults 25-54 (-15% - 279,000 vs. 329,000) and Adults 18-49 (-6% - 252,000 vs. 268,000).

Season to date, "GMA" is cutting its season margin with "Today" in Adults 25-54 (-14% - 193,000 vs. 225,000).

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+816,000), Adults 25-54 (+450,000) and Adults 18-49 (+318,000).

NOTE: Due to Presidents' Day on Monday (2/19/18), "Good Morning America" and "CBS This Morning" were coded as specials. The telecasts are excluded from the weekly averages. ABC's and CBS' weekly averages are based on four days (Tuesday-Friday).

WEEK OF 2/19/18 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,191,000 1.1/10; 1,336,000 0.7/9; 965,000 3.0/12
TODAY 4,390,000 1.3/12; 1,615,000 0.9/11; 1,217,000 3.2/13
CBS THIS MORNING 3,375,000 0.7/ 7; 886,000 0.5/6; 647,000 2.4/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD, 2016-17 Current Week (w/o 2/19/18), Previous Week (w/o 2/12/18) and Year-Ago Week (w/o 2/20/17). Season-to-Date: Most Current: 2017-2018 Season (9/25/17 - 2/25/18) and 2016-2017 Season (9/19/16 - 2/26/17). Averages based on regular telecasts.

Emmy® Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EST) on ABC. Michael Corn is the senior executive producer.



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