News on your favorite shows, specials & more!

ABC News' 'GMA' Grows in Total Viewers Versus Previous Week

By: Feb. 27, 2018
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

ABC News' 'GMA' Grows in Total Viewers Versus Previous Week  Image

"Good Morning America" averaged 4.191 million Total Viewers, 1.336 million Adults 25-54 and 965,000 Adults 18-49 for the week of Feb. 19, 2018, based on Live + Same Day Data from Nielsen Media Research.

"GMA" improved on the previous week (w/o 2/12/18) in Total Viewers (4.191 million vs. 4.184 million).

"GMA" cut its week-to-week margins with "Today" in all key target demos: Total Viewers (-54% - 199,000 vs. 436,000), Adults 25-54 (-15% - 279,000 vs. 329,000) and Adults 18-49 (-6% - 252,000 vs. 268,000).

Season to date, "GMA" is cutting its season margin with "Today" in Adults 25-54 (-14% - 193,000 vs. 225,000).

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+816,000), Adults 25-54 (+450,000) and Adults 18-49 (+318,000).

NOTE: Due to Presidents' Day on Monday (2/19/18), "Good Morning America" and "CBS This Morning" were coded as specials. The telecasts are excluded from the weekly averages. ABC's and CBS' weekly averages are based on four days (Tuesday-Friday).

WEEK OF 2/19/18 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,191,000 1.1/10; 1,336,000 0.7/9; 965,000 3.0/12
TODAY 4,390,000 1.3/12; 1,615,000 0.9/11; 1,217,000 3.2/13
CBS THIS MORNING 3,375,000 0.7/ 7; 886,000 0.5/6; 647,000 2.4/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD, 2016-17 Current Week (w/o 2/19/18), Previous Week (w/o 2/12/18) and Year-Ago Week (w/o 2/20/17). Season-to-Date: Most Current: 2017-2018 Season (9/25/17 - 2/25/18) and 2016-2017 Season (9/19/16 - 2/26/17). Averages based on regular telecasts.

Emmy® Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EST) on ABC. Michael Corn is the senior executive producer.



Comments

To post a comment, you must register and login.



Videos