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ABC Lands 2nd-Largest Audience Since Premiere Week

By: Nov. 27, 2012
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During the week of November 19, 2012, ABC ran in a virtual tie for No. 2 in Adults 18-49 with Fox (pacing within 1-tenth of a rating point and tied in audience share - 2.1/6 vs. 2.2/6), while beating CBS by 17% (1.8/5). In addition, the Net took second place ahead of CBS and Fox with Adults 25-54 and key Women (W18-49/W25-54).

· Growing for the 2nd straight week, ABC attracted its 2nd-largest audience (8.2 million) since season premiere week - since w/o 9/24/12.

2012 November Sweep (28 Nights Complete - Live + Same Day): Based on all programming, ABC (8.0 million) finished the 2012 November Sweep as the 2nd-most-watched TV network overall, outdrawing an NFL-fueled NBC by 3% (7.8 million) and a "World Series"/NFL overrun-boosted Fox by 25% (6.4 million). Excluding sports to level the playing field, ABC ranked No. 1 during November in Adults 18-49 (2.2/6-tie) and won the sweep across all key Women demos (W18-34/W18-49/W25-54).

Season-to-Date C3 Ratings (9/24-11/04/12): ABC ranks as the No. 1 network for the season in the sales currency of C3 non-sports Adult 18-49 ratings (Commercial Ratings + 3 Days of Playback), leading CBS by 5%, Fox by 5% and NBC by 10%: ABC = 2.2 rating, CBS = 2.1 rating, Fox = 2.1 rating and NBC = 2.0 rating.

Rankings: Among Adults 18-49, ABC's "Saturday Night Football" (Notre Dame-USC) finished as the No. 3 broadcast show for the week, and for the 5th week in a row the Net delivered the top broadcast drama, with "Once Upon a Time." In addition, ABC claimed 4 of the Top 15 most-watched TV shows overall for the week: "Saturday Night Football" - No. 4, "DWTS" - No. 6, "DWTS: Results Show" - No. 8 and "Castle" - No. 14. ABC's "DWTS: All-Stars" and "DWTS: All Stars - Results Show" registered as the week's Top 2 most-watched unscripted series for the 2nd week running, as the Net aired the No. 1 unscripted show overall for the 7th straight week.

Monday

With "DWTS: All Stars" and "Castle," ABC came in as Monday's most-watched TV network, running ahead of the pack for the 9th straight week this season. On the night, ABC (13.0 million) outdrew NBC by 3.6 million viewers (9.4 million - "The Voice"/"Revolution"), CBS by 4.6 million viewers (8.4 million - "HIMYM"/"Two and a Half Men"/"2 Broke Girls"/"Mike & Molly"/"Hawaii Five-0") and Fox by 7.9 million viewers (5.1 million - "Bones"/"The Mob Doctor"). Additionally in Adults 18-49, ABC once again dominated Fox on the evening, leading by 53% (2.3/6 vs. 1.5/4).

"Dancing with the Stars: All-Stars" (8:00-10:01 p.m.)

Building in viewers and young adults from its first hour to its second hour, the season's penultimate Monday installment of "Dancing with the Stars: All-Stars" earned first in its time slot and registered as the most-watched TV series for the 7th straight Monday, outdrawing NBC's "The Voice" in head-to-head competition by a season-best 3.7 million viewers (14.3 million vs. 10.6 million). In addition, ABC's "Dancing" outdelivered Fox's dramas in the 2-hour time period by 60% with Adults 18-49 (2.4/6 vs. 1.5/4).

· "DWTS" grew over the previous week by 14% in Adults 18-49 (2.4/6 vs. 2.1/5) and hit a season high in Total Viewers.

"Castle" (10:01-11:00 p.m.)

In the 10:00 p.m. hour, ABC's "Castle" (10.4 million) finished as Monday's most-watched scripted TV program in its 8th consecutive telecast and topped its slot by wide margins, beating CBS' "Hawaii Five-0" by 1.4 million viewers (9.0 million) and NBC's "Revolution" by a season-best 3.4 million viewers (7.0 million). The ABC drama finished No. 1 in the hour with Women 25-54 (3.7/8), beating "Hawaii Five-0" by 3% (3.6/8) and "Revolution" by 12% (3.3/7).

· "Castle" was up week to week in viewers (+3% - 10.4 million vs. 10.1 million) and Adults 18-49 (+5% - 2.0/5 vs. 1.9/5) to post its best numbers in 3 weeks - since 10/29/12.

Tuesday

"DWTS: All-Stars - Results Show" (8:00-9:01 p.m.)

During the 8 o'clock hour, ABC's "DWTS: All Stars -- Results Show" topped NBC's "The Voice" in head-to-head competition by a season-best 3.5 million viewers (13.0 million vs. 9.5 million). In addition from 8:00-9:00 p.m. in Adults 18-49, ABC's "Dancing" results program outdelivered Fox's comedies by 54% (2.0/6 vs. 1.3/4 for "Raising Hope"/"Ben and Kate"). In another double elimination, Apolo Anton Ohno and Emmitt Smith were the next two dancers eliminated from the competition this season.

· Building its numbers for its 2nd straight telecast, "DWTS: Results Show" was up week to week by 7% in Total Viewers, by 5% in Adults 18-49, by 18% in Adults 18-34 and by 25% in Teens 12-17, hitting season highs on the latter two measures.

"Happy Endings" (9:01-9:31 p.m.)

In the 9:00 p.m. half-hour, ABC's "Happy Endings" drew 7% more viewers than Fox's time-period veteran "New Girl" (4.4 million vs. 4.1 million). In fact "Happy Endings" attracted a larger audience than all 4 of Fox's Tuesday comedies for the 2nd week in a row, while also outdrawing NBC's "The New Normal."

· Gaining week to week, "Happy Endings" attracted its 2nd-largest audience of the season.

"Don't Trust the B---- in Apt 23" (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC's "Don't Trust the B---- in Apartment 23" beat out Fox's "The Mindy Project" by 15% in Total Viewers (3.0 million vs. 2.6 million).

"Private Practice" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Private Practice" increased over the prior week by 14% in Total Viewers (4.2 million vs. 3.7 million), by 18% in Adults 18-49 (1.3/4 vs. 1.1/3) and by 7% in Adults 25-54 (1.6/4 vs. 1.5/4).

Wednesday

On the final night of the November Sweep, ABC's mostly repeat lineup beat out NBC's all-original Wednesday schedule by double digits in Total Viewers (+15% - 5.5 million vs. 4.8 million) and Adults 18-49 (+15% - 1.5/5 vs. 1.3/4).

"A Charlie Brown Thanksgiving" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC's special annual rebroadcast of "A Charlie Brown Thanksgiving" took second place with Total Viewers (8.0 million) and Adults 18-49 (2.2/7) to CBS' "Survivor: Philippines," while leading by strong margins over original telecasts of Fox's "The X Factor" (7.1 million and 2.1/7) and NBC's comedies ("Whitney"/"Guys with Kids" = 3.7 million and 1.1/4). The animated PEANUTS special ranked No. 1 in the hour among Women 18-49 (2.8/9-tie), Teens 12-17 (2.3/8) and Kids 2-11 (3.8/12).

· "A Charlie Brown Thanksgiving" surged ahead of its year-ago telecast (5.9 million and 1.8/6 on 11/24/11) by double-digit percentages with viewers (+36%) and young adults (+22%), drawing its biggest overall audience in 4 years - since 2008. In addition, the holiday special scored ABC's top Teen 12-17 number in the time period in more than 1 year and its highest Kids 2-11 number in nearly 5 years - since 11/9/11 and 12/5/07, respectively.

"Modern Family"/"Suburgatory" (9:00-10:00 p.m.)

During the 9 o'clock hour against CBS' first-run "Criminal Minds" and the second hour of Fox's "The X Factor," ABC's repeat episodes of "Modern Family" and "Suburgatory" defeated NBC's original "Law & Order: SVU" by 8% in Adults 18-49 (1.4/4 vs. 1.3/4).

Friday

With its 8:00-9:00 p.m. comedies ("Last Man Standing"/"Malibu Country"), a repeat "Shark Tank" and "20/20", ABC qualified as the most-watched broadcast network on Friday (5.9 million) and led the pack in Adults 18-49 (1.4/4) for the 4th week in a row, beating CBS by 27% (1.1/3), NBC by 40% (1.0/3) and Fox by 100% (0.7/2).

"Last Man Standing" (8:00-8:31 p.m.)

At 8:00pm, ABC's "Last Man Standing" ran in a near tie with CBS' special "Frosty the Snowman" as the most-watched TV program in the half-hour (6.7 million vs. 6.8 million). The ABC sitcom beat specials on both NBC ("National Dog Show" = 4.5 million and 0.8/3) and Fox ("Happiness is a Warm Blanket Charlie Brown" = 1.6 million and 0.5/2) by wide margins in both Total Viewers and Adults 18-49 (1.4/4).

· Despite airing on the holiday weekend, "Last Man Standing" retained 100% of its Adult 18-49 delivery week to week, while growing in Men 18-34 (+29%), Men 18-49 (+8%) and Kids 2-11 (+40%).

"Malibu Country" (8:31-9:00 p.m.)

At 8:30 p.m., ABC's "Malibu Country" moved ahead of CBS' "Frosty Returns" special to stand as the most-watched broadcast show in its half-hour (6.5 million).

· The new ABC comedy retained all of its Adult 18-49 lead-in from "Last Man Standing" (1.4/4).

· "Malibu Country" held 100% of its young adult audience from the prior week, while building week to week in Adults 18-34 (+25%), Women 18-34 (+9%) and Kids 2-11 (+40%).

"Shark Tank" (9:00-10:01 p.m.)

During the 9 o'clock hour, ABC's repeat "Shark Tank" registered as the most-watched TV show (5.2 million), while defeating its competition by double-digit margins in Adults 18-49 (1.3/4) on NBC (+18% - "National Dog Show" = 1.1/3), CBS (+30% - "Hoops & Yo Yo Ruin Christmas"/"It's a Spongebob Christmas" = 1.0/3) and Fox (+44% - "The Simpsons"/"The Simpsons" = 0.9/3).

· ABC's "Shark Tank" marked its most-watched repeat telecast ever.

"20/20" (10:01-11:00 p.m.)

Jumping over its lead-in, ABC's "20/20" ranked as the No. 1 TV show in the 10 o'clock hour in Total Viewers, Adults 18-49 and Adults 25-54. In the hour, the ABC newsmagazine dominated NBC's "Dateline" in head-to-head competition by 1.1 million viewers (5.8 million vs. 4.7 million), by 36% in Adults 18-49 (1.5/5 vs. 1.1/3) and by 50% in Adults 25-54 (2.1/6 vs. 1.4/4). "20/20" towered over CBS' "Person to Person" by 2.8 million viewers, while more than doubling the CBS news special in Adults 18-49 and Adults 25-54 (3.0 million, 0.6/2 and 0.9/2, respectively).

· "20/20" was up week to week in both Adults 18-49 (+7%) and Adults 25-54 (+5%).

· ABC's "20/20" increased sharply over its year-ago performance in Total Viewers (+16%), Adults 18-49 (+25%) and Adults 25-54 (+24%). In fact, the show was up year to year in the key Adult 25-54 news demo for its 5th straight telecast.

Saturday

With the Notre Dame-USC game, ABC dominated Saturday night for the 3rd week in a row, beating the other major networks combined (CBS, NBC, and Fox) in Adults 18-49 by 140% (4.8/15 vs. 2.0/6) and in Total Viewers by 72% (15.5 million vs. 9.0 million).

· Hitting season highs on the night, ABC shot up week to week by 109% in Total Viewers (15.5 million vs. 7.4 million) and by 100% among young adults (4.8/15 vs. 2.4/8), generating its most-watched Saturday in almost 7 years and highest-rated among Adults 18-49 in 6 years - since 1/7/06 and 11/25/06, respectively.

· Airing from 8:10-11:39 p.m., ABC's "Saturday Night Football" easily qualified as the night's No. 1 program for the 2nd straight week in Total Viewers (16.1 million) and for the 3rd consecutive week in Adults 18-49 (5.1/15).

· In Total Viewers and Adults 18-49, "Saturday Night Football" scored its best numbers ever on ABC (the Net began carriage of the college football franchise in Fall 2006).

· ABC's Saturday Night contest was the highest-rated college football game on any network this season, towering over runner-up CBS' Alabama-LSU match-up by 43% in Total Viewers and by 38% in Adults 18-49 (11.3 million and 4.0/13).

Sunday

Up against big NFL competition from "Sunday Night Football" (Green Bay Packers-NY Giants) and a high-rated NFL primetime overrun on Fox, ABC was up over the year-ago Sunday by 11% in Adults 18-49 (2.0/5 vs. 1.8/4).

"Once Upon a Time" (8:00-9:00 p.m.)

Despite being preempted the prior Sunday for the "AMAs," ABC's "Once Upon a Time" surged by double digits from its most recent telecast two weeks ago in Adults 18-49 (+15%). Shooting up from its lead-in at 8:00 p.m. (+94%) against sports-driven competition on Fox and NBC, ABC's "Once Upon a Time" stood as the top-rated non-sports show in its hour in Adults 18-49 (3.1/7), beating out Fox's NFL-fueled animated comedies by 19% ("The Simpsons"/"Bob's Burgers" = 2.6/6) and CBS' "The Amazing Race XXI" by 24% (2.5/6). In addition, the ABC drama finished No. 1 straight out in its time period with key Women (W18-34/W18-49).

· ABC's "Once Upon a Time" sees big increases via time-shifted playback, spiking over its preliminary Live + Same Day numbers by 3.1 million viewers and by 1.4 Adult 18-49 rating points (+42%) in the final L+7 Day ratings.

· In addition to increasing 15% in Adults 18-49 from its last broadcast, "Once Upon a Time" also postEd Strong gains from two weeks ago with Adults 18-34 (+13%) and key Women: W18-34 +20% and W18-49 +14%.

"Revenge" (9:00-10:01 p.m.)

During the 9:00 p.m. hour, ABC's "Revenge" outdelivered CBS' competing drama "The Good Wife" for the 8th straight telecast this season, leading by 38% in Adults 18-49 (2.2/5 vs. 1.6/4). In addition, for its 3rd consecutive telecast "Revenge" beat out its non-sports competition on CBS ("The Good Wife") and Fox ("Family Guy"/"The Cleveland Show") by wide margins in Adults 25-54 and across the key Women demographics (W18-34/W18-49/W25-54).

· Jumping in TV playback, on average this season "Revenge" spikes from its L+SD to L+7 numbers by 3.0 million viewers and by 1.3 Adult 18-49 rating points (+48%).

· On average, "Revenge" is growing from the same point in its freshman season among both Total Viewers (+3%) and Adults 18-49 (+6%).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 11/19/12.



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