ABC ranked No. 1 on Thursday in Adults 18-49 (1.3/5-tied w/CBS), beating NBC by 63% (0.8/3) and FOX by 86% (0.7/3). Please note: On the Thursday leading into the Easter-holiday weekend, overall Adult 18-49 TV usage levels were down week to week (-4%) and from the year-ago Thursday (-11%). And despite declining viewing levels, "Scandal's" 100th episode was up week to week (+17%), while "Grey's" and "The Catch" held exactly even with young adults.
At 8:00 p.m., ABC's "Grey's Anatomy" was the No. 2 TV show of the night in Adults 18-49 (1.7/8), behind only CBS' "The Big Bang Theory," and tied TV's top-rated comedy as Thursday's No. 1 show in Adults 18-34.
At 9:00 p.m., the 100th episode of ABC's "Scandal" won its hour by strong margins in Adults 18-49 (1.4/5), beating CBS' comedies by 17% (1.2/5 for "Mom"/"Life in Pieces"), NBC's "Chicago Med" by 40% (1.0/4) and Fox's "Kicking & Screaming" by 180% (0.5/2). "Scandal" grew week to week by 6% in Total Viewers (5.4 million vs. 5.1 million) and surged 17% in Adults 18-49 (1.4/5 vs. 1.2/5).
At 10:00 p.m., ABC's "The Catch" remained even with the prior week and ran in a tie with NBC's "The Blacklist: Redemption" in the hour with Adults 18-49 (0.7/3).
Projections Rationale: Lifts vs. L+SD are based on 2016-17 season averages for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 4/13/17.
Photo credit: ABC/ Mitch Haaseth
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