ABC Is No. 1 for the Week in Adults 18-49 With 7 of the Top 15 Broadcast...
By: A.A. Cristi Apr. 18, 2017
ABC earned 2nd place on Monday in Adults 18-49 (1.2/5) to "The Voice"-led NBC, beating CBS' original lineup by 20% (1.0/4) and Fox's first-run dramas by 71% (0.7/3 for "24: Legacy"/"APB").
"Dancing with the Stars" (8:00-10:00 p.m. - 10.1 million and 1.5/6 in AD18-49):
From 8:00-10:00 p.m., ABC's "Dancing with the Stars" finished as Monday's most watched TV series for the 4th week running, outdrawing NBC's "The Voice" in the 2-hour slot (10.1 million vs. 9.8 million). "Dancing" narrowed its margin with "The Voice" as the No. 2 TV show of the night in Adults 18-49 (1.5/6 vs. 2.0/8), closing the gap by 2-tenths week to week (-0.5 difference vs. -0.7 difference last week). "Dancing" remained even week to week while "The Voice" declined 2-tenths.
"Quantico" (10:00-11:00 p.m. - 2.9 million and 0.6/2 in AD18-49):
At 10:00 p.m., ABC's "Quantico" held even week to week in L+SD Adults 18-49 (0.6/2). "Quantico" ties ABC's "Designated Survivor" as the season's No. 1 biggest gainer in TV playback among the major networks in Adults 18-49, shooting up by +129% in Live + 7 Day over its L+SD average.
Tuesday
ABC ranked No. 1 on Tuesday in Adults 18-49 (1.0/4 - 3-way tie with NBC and Fox).
At 8:00 p.m., ABC's "The Middle" ranked as Tuesday's No. 1 comedy in Adults 18-49 (1.3/5) and was the No. 2 TV show on the night, behind only NBC's "The Voice" (from 8:00-9:00 p.m.)
At 8:30 p.m., ABC's "American Housewife" took 2nd to NBC's "The Voice" and beat its comedy competition in the half-hour by 38% in Adults 18-49 (1.1/4 vs. 0.8/3 for Fox's "The Mick").
At 9:00 p.m., ABC's "Fresh Off the Boat" ranked No. 1 in its half-hour in Adults 18-49 over NBC's "The Voice"-led "Trial & Error" (+22% - 1.1/4 vs. 0.9/3) and held even week to week.
At 9:30 p.m., ABC's "Imaginary Mary" came within 1-tenth of its week-earlier premiere in the half-hour with Adults 18-49 and tied NBC's "Trial & Error" for 2nd place in the slot among the broadcasters (0.8/3).
At 10:00 p.m., "Marvel's Agents of S.H.I.E.L.D." ranked No. 1 in its hour among Adults 18-49(0.7/3-tie) and remained even with last week's return. Gaining viewers week to week (+5% - 2.3 million vs. 2.2 million), "S.H.I.E.L.D." marked its most watched telecast since its January mid-season premiere- since 1/10/17.
Wednesday
"Designated Survivor" (10:00-11:00 p.m. - 4.8 million and 0.9/4 in AD18-49):
Airing out of ABC's repeat Wednesday comedies from 8:00-10:00 p.m., "Designated Survivor" built on its lead-in by 13% and won the 10 o'clock hour in Adults 18-49 (0.9/4).
Season to date, "Designated Survivor" has improved Wednesday's 10:00 p.m. hour for ABC by 95% in Total Viewers (12.5 million vs. 6.4 million) and by 67% in Adults 18-49 (3.0/11 vs. 1.8/6), qualifying as the Net's most watched series in the time slot in 10 years - since "Lost" in the 2006-07 season.
"Designated Survivor" is the 2016-17 season's No. 1 biggest gainer in TV playback with Adults 18-49 on the major networks, spiking by +86% in L+3 and by +136% in L+7. In addition, the ABC freshman drama is also the biggest beneficiary of Live + 7 Day TV Playback in Total Viewers, more than doubling its overall audience (+103%) and drawing an additional +6.6 million viewers on top of its L+SD number.
Thursday
ABC ranked No. 1 on Thursday in Adults 18-49 (1.3/5-tied w/CBS), beating NBC by 63% (0.8/3) and FOX by 86% (0.7/3). Please note: On the Thursday leading into the Easter-holiday weekend, overall Adult 18-49 TV usage levels were down week to week (-4%) and from the year-ago Thursday (-11%). And despite declining viewing levels, "Grey's Anatomy" (+6%) and "Scandal"'s 100th episode (+8%) were up week to week, while "The Catch" held exactly even with young adults.
At 8:00 p.m., ABC's "Grey's Anatomy" was the No. 2 TV show of the night in Adults 18-49 (1.8/8), behind only CBS' "The Big Bang Theory," and tied TV's top-rated comedy as Thursday's No. 1 show in Adults 18-34.
At 9:00 p.m., the 100th episode of ABC's "Scandal" won its hourin Adults 18-49 (1.3/5), beating CBS' comedies by 8% (1.2/5 for "Mom"/"Life in Pieces"), NBC's "Chicago Med" by 18% (1.1/4) and Fox's "Kicking & Screaming" by 160% (0.5/2). "Scandal" grew week to week by 4% in Total Viewers (5.3 million vs. 5.1 million) and 8% in Adults 18-49 (1.3/5 vs. 1.2/5).
At 10:00 p.m., ABC's "The Catch" remained even with the prior week and ran neck-and-neck for No. 1 in the hour with CBS' "The Amazing Race" among Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share - 0.7/3 vs. 0.8/3).
Friday
ABC ranked No. 1 on Friday with Adults 18-49 (0.9/4-tied w/CBS) with "Shark Tank" finishing as the night's No. 1 TV show and "20/20" as the No. 1 newsmagazine. It was the Net's 2nd consecutive evening at No. 1 in the key sales demo.
From 8:00-9:00 p.m., ABC's "The Toy Box" finished just out of a tie for first place with CBS' "MacGyver" in Adults 18-49 (0.7/3 vs. 0.8/4) and ranked No. 1 in the slot with Women 18-34(tie). In addition, "The Toy Box" came within 1-tenth of its week-ago series debut in Adults 18-49, retained 100% in Adults 18-34 and grew 20% over its premiere in Women 18-34.
At 9:00 p.m., ABC's "Shark Tank" qualified as Friday's No. 1 TV show for its 9th straight original telecast with Adults 18-49 (1.1/5). In fact, "Shark Tank" more than tripled Fox's unscripted offering in the hour, beating "You the Jury" by 267% in Adults 18-49 (1.1/5 vs. 0.3/1).
In the 10:00 p.m. hour, ABC's "20/20" beat out NBC's "Dateline" head to head in Adults 18-49 (+13% - 0.9/4 vs. 0.8/4) and grew 13% to deliver a 5-week high- since 2/24/17. "20/20" spoke with a woman who served time for catfishing NBA star Chris "Birdman" Andersen and young women.
WEEK NO. 30: ADULTS 18-49 TOTAL VIEWERS
No.1 ABC 0.9 No.1 CBS 6,590,000
No.1 CBS 0.9 No.2 ABC 4,470,000
No.1 NBC 0.9 No.3 NBC 4,430,000
No.4 FOX 0.8 No.4 FOX 2,510,000
No.5 CW 0.3 No.5 CW 880,000
Image courtesy of ABC.
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