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ABC Holiday Specials Are a Hit with Younger Viewers

By: Dec. 09, 2011
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From 8-9pm, ABC's holiday special Winter Wipeout: Deck the Balls beat out NBC's original comedies (Community/Parks and Recreation) by 3.0 million viewers and by 19% in Adults 18-49. The special ranked #1 in the hour with Kids 2-11, finishing as the highest-rated broadcast show of the evening. In fact it was the top-rated Wipeout telecast on any night with Kids 2-11 since June - since 6/23/11.

· Opposite stiff original competition in the hour from CBS' original comedies (The Big Bang Theory/Rules of Engagement) and Fox's The X Factor Results Show, Wipeout surged by double digits from its first half hour to its second half hour with viewers (+13%) and young adults (+31%).

· The Winter Wipeout special tallied ABC's 2nd-highest Adult 18-34 number in the time period this season and hit a season high with Teens 12-17.

During the 9 o'clock hour, ABC's special America's Funniest Home Videos Christmas Spectacular outdrew NBC's original comedies (The Office/Whitney) by 1.5 million viewers.

· America's Funniest Home Videos marked season highs with Adults 18-49, Adults 18-34, Teens 12-17 and Kids 2-11. In fact, the series hit its best Adult 18-34 number in 11 months and its top Teen 12-17 number in close to 3 years - since 1/2/11 and 1/25/09, respectively.

From 10-11pm, ABC's special The Great Big American Auction drew 17% more viewers than NBC's original Grimm.



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