ABC Family's 'Pretty Little Liars' Returns Strong; 'The Lying Game' Hits Series Highs

The 2B season debut of social media sensation "Pretty Little Liars" ranked as Monday's #1 TV telecast in Females 12-34 (2.0 million/4.5 rating), the #1 scripted cable telecast in Women 18-34 (991,000/3.0 rating) and Women 18-49 (1.4 million/2.1 rating), and the #2 scripted cable telecast for the day in Total Viewers (3.3 million). Furthermore, Monday's debut ranked among the series' Top 5 telecasts to date (35 total) in Total Viewers and all target Viewer and Female demos.

A social media phenomenon "Pretty Little Liars" received more media buzz than any other broadcast or cable show on Monday, according to several independent tracking services, ranking #1 on Trendrr. In addition, the show generated over 800,000 Tweets according to TweetReach, and ranked as the #1 show on social check-in site GetGlue.

· The Winter 2B premiere of "Pretty Little Liars" soared over its season 2A summer average (6/14-8/30/11) by huge margins, including by 27% in Total Viewers (3.3 million vs. 2.6 million), by 35% among Adults 18-34 (1.2 million vs. 888,000), by 31% among Adults 18-49 (1.7 million vs. 1.3 million) and by 35% among Viewers 12-34 (2.3 million vs. 1.7 million).

"The Lying Game" (9:00-10:00 p.m.)

The 1B premiere of "The Lying Game" hit series highs in Total Viewers (1.8 million), Adults 18-34 (579,000/0.9 rating), Women 18-34 (461,000/1.4 rating), Adults 18-49 (829,000/0.7 rating), Women 18-49 (648,000/1.0 rating), Viewers 12-34 (1.2 million/1.3 rating) and Females 12-34 (1.0 million/2.2 rating), ranking as cable's #1 scripted telecast in the hour in Females 12-34.

· "The Lying Game" also generated solid media buzz, ranking as Monday's #2 show on GetGlue, behind only "Pretty Little Liars," with the show trending on Twitter during the episode.

· The 1B premiere of "The Lying Game" easily out-performed the season 1A average across the board, including by 38% in Total Viewers (1.8 vs. 1.3 million), 36% in Adults 18-34 (579,000 vs. 427,000), 38% in Adults 18-49 (829,000 vs. 601,000) and 53% in Viewers 12-34 (1.2 million vs. 821,000).