Surging by double-digit percent margins week to week, BABY DADDY qualified as cable TV's #1 telecast at 8:30 p.m. in Adults 18-34 (425,000), Women 18-34 (373,000) and Women 18-49 (558,000), and was the #1 scripted cable TV telecast in Females 12-34 (480,000).
Impressively, "Baby Daddy" is the #1 new cable comedy summer to date in Women 18-34 and Females 12-34, and is cable TV's #2 comedy in Prime launch to date in the target demos.
· Launch to date, "Baby Daddy" is pacing as ABC Family's #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV's #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.
· Week to week, "Baby Daddy" posted impressive gains in target measures, including by 9% in Adults 18-34 (425,000 vs. 391,000), by 42% in Women 18-34 (373,000 vs. 263,000), by 26% in Adults 18-49 (707,000 vs. 563,000), by 46% in Women 18-49 (558,000 vs. 382,000) and by 17% in Females 12-34 (480,000 vs. 409,000).
· "Baby Daddy" gains notably based on a full week of viewing, surging to over 2.0 million Total Viewers (+43%) and to more than 1.1 million Adults 18-49 (+41%).
"Melissa & Joey" (8:00-8:30 p.m.)
"Melissa & Joey" stood as Wednesday's #1 cable TV telecast at 8 o'clock in Adults 18-34 (420,000), Women 18-34 (376,000), Adults 18-49 (692,000) and Women 18-49 (534,000), and was the #2 scripted cable TV telecast in Females 12-34 (444,000). Among all cable programs for the night, "Melissa & Joey" stood as the #1 scripted cable telecast in Prime in Women 18-34.
Season 2 to date, "Melissa & Joey" is delivering its best season to date, ranking as cable TV's #1 series in the half-hour across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.
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