ABC Family’s 13 NIGHT OF HALLOWEEN Programming Brings Big Ratings

ABC Family's 14th annual "13 Nights of Halloween 2012" event wrapped as the network's 2nd-most-watched "13 Nights" stunt in the event's history in Total Viewers (1.53 million), Adults 18-34 (441,000), Women 18-34 (309,000), Adults 18-49 (730,000), Women 18-49 (489,000), Viewers 12-34 (641,000) and Females 12-34 (460,000), pacing just shy of last year's record levels in core demographics, including off by a mere -1% in Women 18-49.

During "13 Nights of Halloween 2012," ABC Family stood as cable TV's #1 network in the daypart in Women 18-34, Women 18-49 and Females 12-34, marking the event's best competitive finish in the latter two demos.

A special "Pretty Little Liars" (10/23/12, 8:00 – 9:00 p.m.) stood as ABC Family's most-watched "13 Nights of Halloween" telecast of all time in Adults 18-34 (1.17 million/1.7 rating), Women 18-34 (956,000/2.8 rating), Adults 18-49 (1.52 million/1.2 rating) and Women 18-49 (1.23 million/1.9 rating), Viewers 12-34 (2.05 million/2.2 rating) and Females 12-34 (1.76 million/3.8 rating).

Impressively, the special became the #2 "most social" TV series episode on record in terms of total unique tweeters (432,948), behind only the series' Summer finale in August 2012 (612,459), giving ABC Family the Top 2 'most social' TV telecasts ever. Additionally, this year's special grew by a staggering 758% in 'Tweets' (610,898 vs. 70,083) and by 440% in 'Uniques' (432,948 vs. 80,129) over last year's episode.

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