News on your favorite shows, specials & more!

ABC Family Posts Biggest January Ratings Ever

By: Jan. 31, 2012
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

Powered by its growing roster of hit original series, "Pretty Little Liars," "Switched at Birth" and "The Lying Game" - the Top 3 scripted cable series of the month in Females 12-34 - and newcomer "Jane By Design," ABC Family delivered its most-watched January in the network's history in Women 18-34 (276,000), and surged by double-digit percentages year to year to deliver its 2nd-most-watched January ever in Women 18-49 (434,000).

ABC Family was the #2 cable network in Prime in Females 12-34 (468,000) and Female Teens (192,000), and ranked a strong #3 in Women 18-34.

Year to year, ABC Family grew by an impressive 17% in Women 18-34 (276,000 vs. 236,000), by 10% in Women 18-49 (434,000 vs. 394,000) and by 15% in Females 12-34 (468,000 vs. 408,000).

· "Pretty Little Liars" ranked as the month's #1 scripted cable series in Adults 18-34 (1.5 million/2.2 rating), Women 18-34 (1.2 million/3.7 rating), Women 18-49 (1.6 million/2.5 rating), Viewers 12-34 (2.5 million/2.8 rating) and Females 12-34 (2.3 million/5.0 rating).

· In Females 12-34, "Pretty Little Liars" (2.3 million/5.0 rating), "Switched at Birth" (1.2 million/2.7 rating) and "The Lying Game" (1.2 million/2.6 rating) stood as cable's Top 3 scripted cable series.

· In Women 18-34, "Pretty Little Liars" (#1 - 1.2 million/3.7 rating), "Switched at Birth" (#3 - 720,000/2.1 rating) and "The Lying Game" (#4 - 635,000/1.9 rating) ranked among cable's Top 4 scripted cable series.

· Newcomer "Jane by Design" was the #1 TV series on Tuesday at 9 o'clock during the month in Female Teens (396,000/3.4 rating) and the #1 cable series in the hour in Females 12-34 (812,000/1.8 rating).

· The premiere of "A Cinderella Story: Once Upon a Song" (1/22/12) ranked as the month's #1 TV movie in Females 12-34 (1.0 million/2.2 rating), and the #2 TV movie in Viewers 12-34 (1.2 million/1.3 rating).



Comments

To post a comment, you must register and login.






Videos