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ABC Family Is Week's #1 Cable Network In Key Demographic

By: Jun. 15, 2010
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Powered by the third season premiere of "The Secret Life of the American Teenager" and the series launch of "Pretty Little Liars," ABC Family ranked as cable's No. 1 network in Prime in Females 18-34 (255,000/0.8 rating - tie) and No. 2 in Female Teens (206,000/1.7 rating), Viewers 12-34 (682,000/0.7 rating -- tie) and Females 12-34 (461,000/1.0 rating), behind only the Disney Channel.

Furthermore, ABC Family enjoyed its most-watched week in Prime in 5 months in Women 18-34 (255,000), Teens (300,000), Viewers 12-34 (682,000) and Females 12-34 (461,000) - since the week of 1/11/10.

· In Female Teens, ABC Family delivered the week's Top 2 telecasts on TV with "The Secret Life of the American Teenager" (875,000/7.3 rating) and "Pretty Little Liars" (853,000/7.1 rating).

· In Females 12-34, ABC Family claimed cable's Top 2 telecasts of the week with "The Secret Life of the American Teenager" (1.8 million/4.0 rating) and "Pretty Little Liars" (1.5 million/3.3 rating).

· In Teens, ABC Family delivered 2 of the week's Top 3 cable telecasts with "The Secret Life of the American Teenager" (No. 2 - 1.0 million/4.3 rating) and "Pretty Little Liars" (No. 3 - 904,000/3.7 rating).

· Monday's "The Secret Life of the American Teenager" (8:00 - 9:00 p.m.) qualified as the week's No. 1 scripted cable telecast in Women 18-34 (949,000/2.8 rating).

· On Tuesday, "Pretty Little Liars" launched as the net's No. 1 series debut ever in Adults 18-34 (837,000), Women 18-34 (657,000), Viewers 12-34 (1.7 million), Females 12-34 (1.5 million), Teens (904,000) and Female Teens (853,000). Moreover, "Pretty Little Liars" stood as the net's second-most-watched series premiere on record in target 18-49 demos, behind only "Secret Life's" debut (7/01/08): Adults 18-49 (1.1 million) and Women 18-49 (854,000).

Source: Nielsen Media Research (National Ratings, 6/07-6/13/10, Live + Same Day).



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