ABC Family Delivers Its Most-Watched Week of 2011

Powered by the kick-off of its 11th annual "25 Days of Christmas" programming extravaganza, ABC Family delivered its most-watched week of 2011 in Prime across all target demos: Total Viewers (2.2 million), Adults 18-34 (641,000), Women 18-34 (416,000), Adults 18-49 (1.1 million), Women 18-49 (669,000), Viewers 12-34 (883,000) and Females 12-34 (564,000). In fact, among Adults 18-34, this was the network's No. 2 week on record, behind only the year-ago week, which benefitted from an extra day of "25 Days of Christmas" programming.

ABC Family stood as cable's No. 1 network in Prime in Women 18-34, Women 18-49 and Females 12-34, and ranked as the No. 4 cable network in Total Viewers.

Impressively, The Walt Disney Company owned 3 of cable's Top 4 networks this week in Prime in Total Viewers: ESPN (No. 1 - 3.7 million), Disney Channel (No. 3 - 2.8 million) and ABC Family (No. 4 - 2.2 million).

· "25 Days of Christmas 2011" is off to the event's 2nd-best start ever in Adults 18-34 (722,000), Women 18-34 (470,000), Viewers 12-34 (1.02 million) and Females 12-34 (650,000), behind only last year's event.

· ABC Family aired cable TV's Top 5 movies this week in Women 18-34:

ABC Family aired cable TV's Top 2 movies this week in Women 18-49:

ABC Family aired 5 cable TV's Top 7 movies this week in Females 12-34:

Source: Nielsen Media Research (National Ratings, 11/28-12/4/11, Live + Same Day; "25 Days of Christmas 2011": 12/1-12/4/2011.

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