ABC Dominates Prime Time With Coverage of the NBA Finals and THE BACHELORETTE
By: Macon Prickett Jun. 05, 2018
With the season premiere of "The Bachelorette" and the first two games of the 2018 NBA Finals, ABC dominated the week (w/o 5/28/18) over its nearest competition by 27% in Total Viewers (6.2 million vs. 4.9 million) and by 73% in Adults 18-49 (1.9/9 vs. 1.1/5). In fact, among Adults 18-49, ABC scored the biggest weekly winning advantages for any network since February - since ABC also led Oscar week by 73% in young adults (w/o 2/26/18).
ABC claimed a resounding 6 of the Top 10 TV programs of the week in Adults 18-49, placing each of the Top 3: "NBA Finals on ABC-GM2" - No. 1, "NBA Finals on ABC-GM1" - No. 2, "NBA Finals-GM2 Post" - No. 4, "NBA Countdown-GM1" - No. 8, "The Bachelorette" - No. 9 and "NBA Countdown-GM2" - No. 10. In addition, ABC's coverage of the 2018 NBA FINALS produced the week's Top 2 most-watched TV shows overall with Game 2 and Game 1, respectively.
In viewers and young adults, ABC marked its strongest week in 3 months - since w/o 2/26/18.
WEEK NO. 36: ADULTS 18-49 TOTAL VIEWERS
No.1 ABC 1.9 No.1 ABC 6,160,000
No.2 NBC 1.1 No.2 NBC 4,870,000
No.3 CBS 0.5 No.3 CBS 4,630,000
No.3 FOX 0.5 No.4 FOX 2,010,000
Source: The Nielsen Company, National Live + Same Day Program Ratings for week of 5/28/18.
Comments
Videos