ABC Regional Sports & Entertainment Sales, a division of ABC National Television Sales Inc., and Branded Cities Network, a division of Phoenix-based EL Media Holdings USA, have signed an exclusive sales and marketing agreement that will enable them to collaboratively build a powerful Digital Out of Home LED Network in major cities throughout the country. The announcement was made today by John Watkins, President of ABC National Television Sales and Steve Ellman, Chairman and CEO of Branded Cities Network.
ABC Regional Sports & Entertainment Sales and Branded Cities Network will rapidly expand their respective digital signage assets, and join forces in marketing and selling advertising on their collective assets. In combination with BCN's existing exclusive digital strategic alliance with Panasonic Corporation of North America, the global leader in electronics, this new alliance between
ABC and BCN will serve to further bolster the respective combined capabilities of the companies as a formidable growing force in the out-of-home industry.
"This strategic alliance with BCN will allow
ABC to rapidly grow into key U.S. markets with the latest cutting edge technology from Panasonic. Branded Cities' growth strategy and exemplary sales team mirrors those of ABC, creating a unifying team which will allow both companies to expand into several markets across the U.S., engaging as many consumers as possible," said John Watkins, President,
ABC National Television Sales.
Steve Ellman, Chairman and CEO of Branded Cities Network, said: "BCN and
ABC teams intend to market their landmark signage assets in new and inventive ways, featuring content that is relevant, entertaining and that will provide consumers with an opportunity to engage."
Jim Doyle, President of Panasonic's Eco Solutions
North America Division, added: "we are certain that the combined signage platforms that feature our first-to-market, latest technology merged with ABC's and Branded Cities' creative development and selling strategies will be well-received by advertising agencies and marketers alike."
About
ABC Regional Sports and Entertainment Sales
ABC Regional Sports and Entertainment Sales, a unit of
ABC National Television Sales, is a leading advertising sales and marketing representative that provides its advertisers with access to consumers wherever they are: in the stores, on the streets, at home, on-line, in-stadium or in the car.
ABC RSES currently represents over 340 independently owned digital out of home billboards, the
ESPN Owned Radio Stations and two
24/7 regional sports networks.
In Times Square New York,
ABC RSES represents several LED Spectacular Screens including The
ABC SuperSign and The Disney Store Spectacular.
ABC RSES and
ABC National Television Sales, along with ESPN, are part of The Walt Disney Company.
About EL Media and Branded Cities Network
Branded Cities Network, a subsidiary of EL Media, is a fully integrated, digital, spectacular signage media company. BCN's current U.S. platform includes Los Angeles, Las Vegas, Phoenix, Denver, Minneapolis and New York. EL Media's current platform, through its Canadian joint venture with Clear Channel Outdoor, includes Toronto, Vancouver, Montreal, Ottawa, Edmonton and Winnipeg. BCN is owned by The Ellman Companies and Cantor Fitzgerald. Ellman is a privately-owned media, real estate and investments company founded in 1972 with diverse ownership interests throughout the U.S., Canada and the Caribbean. For more information visit: www.brandedcities.com or www.ellmanco.com
About Panasonic
Panasonic Enterprise Solutions Company is a unit of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company develops and provides customized and integrated technology-based systems solutions for enterprise customers in the sports and entertainment industries as well as in the education sector. For more information visit: www.panasonic.com
About Cantor Fitzgerald
Cantor Fitzgerald is a leading global financial services firm at the forefront of financial and technological innovation. Cantor is a preeminent capital markets investment bank serving more than 5,000 institutional clients around the world, and is recognized for its strengths in fixed income and equity capital markets, investment banking services, prime brokerage and commercial real estate financing. For more information visit: www.cantor.com
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