TV One announced today its premiere of the 47th NAACP IMAGE AWARDS drove the network to rank among Ad-Supported Cable's Top 2 Non-Sports Nets for the nightamong Black Viewers 2+ (Friday, Feb. 5, 7 p.m.-12 a.m. ET). TV One's robust programming slate last Friday had a combined reach of 1.7 Million Total Unique Viewers 2+ for the night (7 p.m.-3 a.m. ET), kicking-off of its Black History Month with premieres and encores of the Donnie After Dark: An NAACP IMAGE AWARDS Special, 47th Annual NAACP IMAGE AWARDS Red Carpet Live show, the 47th NAACP Image Awards, and sneak peeks of new comedy series HERE WE GO AGAIN andreturning dramedy series Born Again Virgin. For the first weekend of TV One's new brand promise to REPRESENT, these programs had a combined reach of 2.7 Million Total Unique Viewers 2+.
For more information about TV One's upcoming programming, viewers can join the conversation by visiting the network's companion website at www.tvone.tv and connecting via social media on Twitter, Instagram and Facebook(@tvonetv) using the hashtags #TVOneRepresent and #Represent.
The 47th NAACP Image Awardsis sponsored by AMC, AT&T, Bank of America, Comcast NBCUniversal, Chrysler/UAW, FedEx, Ford Motor Company, Hyundai Motor America, The Walt Disney Company, and Wells Fargo.
The NAACP IMAGE AWARDS celebrates the accomplishment of people of color in the fields of television, music, literature and film and also honors individuals or groups who promote social justice through creative endeavors. The multi-cultural show is one of the most respected events of its kind and is well attended by many of the top names in the entertainment industry.
ABOUT NAACP:
Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is the nation's oldest and largest nonpartisan civil rights organization. The NAACP's adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitor equal opportunity in the public and private sectors. In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century. The six NAACP GAME CHANGERS (Economic Sustainability, Education, Health, Public Safety and Criminal Justice, Voting Rights and Political Representation, and expanding Youth Engagement) are the focus of the NAACP's work.
ABOUT TV ONE:
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Radio One [NASDAQ: ROIA and ROIAK, www.radio-one.com], the largest radio company that primarily targets Black and urban listeners.
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