3D TV Gets Tiger Woods Treatment

 

3-D television sets are looking to be the next big thing, or at least that appears to be the hopes of technology companies as the new gadgets are now on sale while broadcast networks are slowly rolling out 3-D programming.

 

Cox Communications has announced that the upcoming Masters Tournament from Augusta National Golf Club will get the 3-D treatment for Cox Advanced TV customers, although the customer is expected to already have a 3-D-capable set.  The production value will surely be high, with 3-D cameras situated around the golf course.

 

Whether or not golf is the best use of 3-D technology has yet to be determined, but one thing is for sure, it will be an effort for viewers to pick up the signal.  Besides requiring viewers to own a 3-D set, they will also have to pop on special glasses.

 

Should 3-D not be your game, perhaps the other big selling point of this year's Masters Tournament is.  Tiger Woods will make his grand return to professional golf, and broadcasters are salivating over the prospects.  "One word: ka-ching!" an advertising professor at Boston University recently told CNN.  "The Masters is the premier golf event, and having Tiger come back will send ratings through the roof."

 

In other 3-D TV news, consumers holding out hope that Verizon's fiber-optic service FIOS will deliver on its promise to expand around the country have been dealt a knock-out punch.  Verizon executive have determined it would be too costly to wire up all of America and have decided to ditch future plans for expansion.

 

FIOS promises the integration of 3-D technology with its TV service, but only nearly 3-million current FIOS customers will get that new feature -- supposedly planned to start working later this year.

 

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