"Celebrity Family Feud" (8:00-9:00 p.m. - 6.6 million and 1.3/4 in AD18-49): At 8:00 p.m., the season finale of ABC's "Celebrity Family Feud" jumped over its last original telecast two weeks ago by 16% in Total Viewers (6.6 million vs. 5.7 million) and 30% in Adults 18-49 (1.3/4 vs. 1.0/4) to close out at 6-week highs on both measures - since 7/31/16.
"The 2017
MISS AMERICA Competition" (9:00-11:00 p.m. - 6.2 million and 1.3/4 in AD18-49): Up against big NFL-fueled competition from the season premiere of NBC's
SUNDAY NIGHT FOOTBALL (New England-Arizona) and Fox's NFL overrun-inflated lineup (NY Giants-Cowboys), ABC's Sunday 9:00-11:00 p.m. telecast of "The 2017
MISS AMERICA Competition" gained 1.3 million viewers (5.6 million to 6.9 million) and 27% in Adults 18-49 (1.1/3 to 1.4/5) from its first half-hour to its final half-hour. During its final half-hour from 10:30-11:00 p.m. as Miss Arkansas Savvy Shields was crowned, "The
MISS AMERICA Competition" drew 6.9 million viewers and a 1.4 rating, 5 share with young adults.
ABC was the No. 1 non-sports network in the 2-hour time period with Adults 18-49 (1.3/4).
"The 2017
MISS AMERICA Competition" delivered ABC's biggest non-sports audience in the time slot in 8 weeks and equaled a 9-week high with young adults - 7/17/16 and 7/10/16, respectively.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 9/11/16.
Photo credit: ABC/ Ida Mae Astute/Kelsey McNeal*
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