2013 NBA Eastern Conference Finals on TNT Draw 8.2 Million Viewers

TNT's exclusive presentation of the 2013 NBA Eastern Conference Finals Game 1 between the Indiana Pacers and Miami Heat delivered a 5.3 U.S. HH rating and 8.2 million total viewers, based on Nielsen Fast Nationals, and propelled the network to rank No. 1 across all of television (cable or broadcast) in prime time. Last night's game is the highest-rated and most-viewed 2013 NBA Playoffs telecast to date.

The Pacers/Heat telecast is up 10% in U.S. HH rating (vs. 4.8) and 6% among total viewers (vs. 7.8 million) when compared with the network's Game 1 of the 2012 Western Conference Finals between the Oklahoma City Thunder and the San Antonio Spurs.

Last night's Pacers/Heat telecast generated a 24.4 metered market in Miami and a 20.2 locally in Indianapolis. Miami is the 16th largest DMA among the 56 metered markets (in household reach) with Indianapolis ranking 24th overall.

TNTs coverage of the Pacers/Heat Game 1 was also the most-discussed program of the night across social media platforms, garnering 2.7 million comments from 1.4 million authors.

Source: Nielsen Fast National Data based on Live + SD for 05/23/2013. 2013 and 2012 NBA Playoffs through the first game of the Conference Finals. Social Media based on Bluefin data for the same date.

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