2012 SUMMER OLYMPICS Delivers Another Ratings Victory to NBC
By: Caryn Robbins Aug. 07, 2012
NBC (25.99 million viewers, #1; adults 18-49: 8.1, #1) was still the network to beat on Monday with its primetime coverage of the 2012 SUMMER OLYMPICS (25.99 million viewers, #1; adults 18-49: 8.1, #1).
Here are the other highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:
FOX (2.71 million viewers, #4; adults 18-49: 1.1, #2) then topped the audience leftovers with repeats of "Hell's Kitchen" (2.77 million viewers, #8; adults 18-49: 1.1, #T3) and another "Hell's Kitchen" (2.65 million viewers, #9; adults 18-49: 1.1, #T3).
Next up was CBS (3.62 million viewers, #2; adults 18-49: 1.0, #3) and its repeat mix of "How I Met Your Mother" (3.31 million viewers, #7; adults 18-49: 1.0, #T6), "2 Broke Girls" (3.60 million viewers, #4; adults 18-49: 1.0, #T6), another "2 Broke Girls" (3.87 million viewers, #2; adults 18-49: 1.2, #2), "Mike & Molly" (3.83 million viewers, #3; adults 18-49: 1.1, #T3) and "Hawaii Five-0" (3.56 million viewers, #5; adults 18-49: 0.8, #9).
Meanwhile, ABC (2.80 million viewers, #3; adults 18-49: 0.9, #4) offered up originals from "Bachelor Pad" (3.38 million viewers, #6; adults 18-49: 1.0, #T6) and "The Glass House" (1.64 million viewers, #10; adults 18-49: 0.6, #10).
And finally, encores of "Perez Hilton All Access: Katy Perry" (0.67 million viewers, #11; adults 18-49: 0.3, #11) and "Remodeled" (0.47 million viewers, #12; adults 18-49: 0.2, #12) on The CW (0.57 million viewers, #5; adults 18-49: 0.2, #5) closed out the nighit. In the netlet's target demo (women 18-34), "Katy Perry" delivered a 0.3 rating while "Remodeled" posted a 0.3 rating.
Week-to-week changes (adults 18-49):
0.00% - The Glass House
-9.09% - Bachelor Pad
Year-to-year changes (adults 18-49):
-33.33% - The Glass House (vs. Castle (Repeat))
-52.38% - Bachelor Pad
[NOTE: Late-night metered market ratings will return after the Olympics.]
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/8/11):
FOX (6.01 million viewers, #2; adults 18-49: 2.5, #1) was the demo king on Monday thanks to fresh installments of "Hell's Kitchen" (6.51 million viewers, #2; adults 18-49: 2.7, #1) and "Masterchef" (5.52 million viewers, #3; adults 18-49: 2.3, #2).
ABC (6.87 million viewers, #1; adults 18-49: 2.2, #2) then was the most-watched network with its full-night premiere of "Bachelor Pad" (6.87 million viewers, #1; adults 18-49: 2.2, #3).
Next up was CBS (4.60 million viewers, #3; adults 18-49: 1.2, #3) with repeats of "How I Met Your Mother" (4.00 million viewers, #9; adults 18-49: 1.1, #T7), another "How I Met Your Mother" (4.13 million viewers, #8; adults 18-49: 1.3, #T5), "Two and a Half Men" (5.44 million viewers, #4; adults 18-49: 1.5, #4), "Mike & Molly" (4.89 million viewers, #5; adults 18-49: 1.3, #T5) and "Hawaii Five-0" (4.57 million viewers, #7; adults 18-49: 1.0, #9).
Meanwhile, NBC (4.42 million viewers, #4; adults 18-49: 1.0, #4) offered up encores of "America's Got Talent" (4.71 million viewers, #6; adults 18-49: 1.1, #T7) and "Harry's Law" (3.84 million viewers, #10; adults 18-49: 0.6, #10).
And finally, The CW (0.59 million viewers, #5; adults 18-49: 0.3, #5) did the same with repeats of "Gossip Girl" (0.75 million viewers, #11; adults 18-49: 0.3, #11) and "One Tree Hill" (0.43 million viewers, #12; adults 18-49: 0.2, #12).
Week-to-week changes (adults 18-49): Hell's Kitchen (12.5%), Masterchef (0.0%).
In late-night metered market ratings (via NBC's press release):
In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.2/4.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).
At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
Photo by: Paul Drinkwater/NBC
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