WatchMojo, one of the largest independent producers of premium video content, announced a 15% annual growth in the size and reach of its monthly audience in out-of-home (OOH) locations, including restaurants, malls, cabs and other retail outlets. With a monthly reach of 42 million consumers, it puts the company's total multi-platform reach at over 75 million consumers each month across the world, as it also experienced explosive growth online where it's on pace to generate 600 million video views throughout 2012. WatchMojo's catalog of English and French videos reaches a combined 75 million consumers across all platforms and in all markets.
OOH advertising is growing faster than the overall economy as well as most traditional forms of media such as television, radio and print. In fact, according to Universal McCann's Total Media Spending report and Nielsen's Media Research Survey, audiences spend 27% of their time each week in out-of-home settings whereas marketers spend less than 5% of their ad budgets in out-of-home venues.
Thanks to WatchMojo's diverse and premium catalog of 7,900 short-form videos, an increasing number of OOH digital networks are licensing the company's content and distributing it through their screens: a dozen of networks feature WatchMojo's content in over 6,000 retail outlets across 62,000 screens.
"We launched our OOH distribution network in 2007, built it up to 15 million consumers per month in 2009, last year in 2011 we reached 37 million monthly consumers, and today we're proud to announce a 15% yearly growth to 42 million consumers per month" announces WatchMojo CEO Ashkan Karbasfrooshan.
The popular social magazine and wildly popular app Flipboard recently highlighted WatchMojo in their "Three Things We Love" feature and commented: "Few are as prolific as WatchMojo, which uploads as many as 10 videos per week about 'the people, places and trends viewers are passionate about.' Turns out that's a pretty eclectic mix-it's not unusual to flip from a biography of pop star Pink to a history of the CERN Large Hadron Collider."
Indeed, the company's breed of reference, factual, infotainment videos on the people, places, things, events and trends that have shaped pop culture, entertainment, business, sports, and the arts are proving to be a hit. In addition to those evergreen, factual infotainment videos, WatchMojo provides thousands of tips on the latest fashion, style, beauty, health and culinary trends. The company produces 300 minutes of new content each month, ranging from 50 to 100 new clips.
In all, the company's library of 7,900 reference videos has helped WatchMojo emerge as a Wikipedia in video format, but with the major distinction of being professionally-produced by the company's team of a dozen full-time researchers, writers, fact-checkers, hosts, videographers and editors. On the company's own-and-operated property, WatchMojo has also licensed 250,000 videos from traditional media companies, news organizations and broadcasters for its WatchMojo.com/tv/ offering, but the core focus of the company remains the production and distribution of its own programming, which it then distributes widely online, in mobile, through out-of-home networks, in the living room, as well as in academia, where students, professors and educational publishers rely on the breadth, depth and quality of WatchMojo's content to enrich the learning experience.
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