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Naomi Bulochnikov-Paul Named Vice President, Communications of Freeform

By: Mar. 02, 2017
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Respected communications executive Naomi Bulochnikov-Paul has been named vice-president, Communications, Freeform, it was announced today by Kevin Brockman, executive vice president, Global Communications, Disney|ABC Television Group, to whom she will report.

In this role, Bulochnikov-Paul will work closely with Tom Ascheim, president, Freeform, and be responsible for all strategic corporate communication efforts, consumer press campaigns, awards outreach and talent relations for the business unit.

In making the announcement, Brockman said, "Naomi has a great reputation in our industry as a strategic communications executive who delivers impressive results. Her experience in crafting innovative campaigns interweaving traditional and new media opportunities will serve us well. We're happy to have her join the team."

"Naomi's experience and bold leadership will help elevate our communication efforts and better position us for the future," said Ascheim. "She's an excellent addition to Freeform's senior team."

"I'm thrilled to be joining FreeForm during a moment of significant evolution at the company and the industry," said Bulochnikov-Paul. "I look forward to working with the creative and communications teams to share the network's content at a time when engagement truly matters."

Prior to Freeform, Bulochnikov-Paul served as vice president, Media and Talent Relations for Crackle, Sony Pictures Television's streaming network, since 2013. In this role, she manufactured bold, groundbreaking press strategies that drove awareness of the network while effectively utilizing the interplay between social, influencers and media to drive reach. She orchestrated the media campaign for Crackle's flagship series, "Comedians in Cars Getting Coffee," resulting in an Emmy nomination in the Variety Talk Series category - the first streaming network to ever be nominated in that category.

Before joining Crackle, Bulochnikov served as director, Corporate Communications & TV Publicity for Current TV, where she led publicity efforts for all West Coast programming; was head of Publicity for television production company Wikked Entertainment; director of Public Relations for Ish Entertainment under Lionsgate and senior publicist at VH1. She began her career in communications in 2005 at MTV Networks.

She holds a Bachelor of Arts in communications and sociology from Hofstra University.

Image courtesy of Disney.



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