Photo Flash: First Look - Season 12 Premiere of CELEBRITY APPRENTICE Airing 2/19

On the February 19th season premiere of NBC's CELEBRITY APPRENTICE, entitled 'Hero Worship', Donald Trump tasks 18 new Celebrities to create and sell deli sandwiches in a fundraising competition for charity. Due to a tragic accident, the men start with a man down, while the Women's Project Manager puts everything on the line to win. Fundraising on both teams sets new records, but only one Project Manager will take it all. In the end, one Celebrity will hear Trump's feared words: "You're Fired!" Special guests include Wyclef Jean, Russell Simmons, Carol Alt and Andy Cohen. Boardroom advisors: Donald Trump Jr. and Ivanka Trump. The episode airs at 9:00 pm/ET on the NBC network. 

This season, eighteen business-savvy celebrity contestants will compete, not for a job with the Trump Organization, but for the greater goal of raising money and awareness for their charity of choice. The last person standing will be "hired" as the Celebrity Apprentice and have the honor of delivering a $250,000 bonus check to their designated charity.

Every week, the celebrity contestants will work in two teams, each under the guidance of a designated project manager, to compete in business-driven tasks around New York City, using their fame, along with their proven business acumen, to win challenges. Contestants are subjected to long hours, grueling deadlines, intellectual challenges, personality clashes, and intense scrutiny under the careful watch of Donald Trump and his advisors.

Certain challenges encourage contestants to reach out to their network of celebrity contacts for assistance or donations, leading to surprise visits by some of the world's biggest stars and pop culture icons.

Each task will end in the boardroom, where contestants must account for their actions and be judged by Trump and his advisors. Returning this season are Trump's children and colleagues, Ivanka, Donald Jr. and Eric.

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman, Nancy Gunn and Sadoux Kim are executive producers.

View photos from the season premiere of CELEBRITY APPRENTICE below!

Photo credit: Douglas Gorenstein/NBC