EUPHORIA - PAGE 3

14 years back HIND ROCK wasn't coined as just a phrase for hype (they hate the hype!) It was perhaps the simplest way to describe their music.. (There are other choice descriptions for their music but they can only be sought from other Indian bands, or their ex band mates) Today, 2012 A.D. EUPHORIA has created a home for itself in the hearts of music aficionados and supporters. The non believers still find excuses but... “They are the challenge!” Good or bad or ugly, EUPHORIA are the only ones of their kind or creed. Do we need to tell you why? "People choose to walk the oft beaten track! I chose to take a detour and walk alone. As in the words of Gurudev Rabindranath Tagore... If no one will hear your call... EKLA CHOLO RE (walk alone)!!" says Palash Sen, lead singer and EUPHORIA's "Boss"(the world calls him the father of Hind Rock). Well, "EKLA" they're not walking for sure... 1998, October... DHOOM, 2000, February... PHIR DHOOM (2 huge successes like a double whammy). Then January 2001... India's first-ever single ... MANTRA! And then January 2003 came EUPHORIA Gully, the reaffirmation of the Euphoria sound, the magic and the taste of sweet success. 2004 saw Euphoria collaborating with the Pakistani boys STRINGS for the Indo-Pak cricket series official anthem, Jeet Lo Dil. They won hearts again, (Thank God the Indian team won the series too!). Hey what's your mantra for success? Simple, they say, "Bas jaan lo hai pyaar kya, hai yeh hamara mantra!" 2006 – MEHFUZ, and yes they are mehfuz in the love and the prayers of millions.. 2008- ReDHOOM, 12 of their greatest hits since ’98 packaged in an album. A first for an Indian non film artist. The listeners rewound with them.. Then came their piece de resistance when they made the theme song for the 2010 Commonwealth games – Dilli meri jaan. And finally, EUPHORIA’s most mature and introspective album - ITEM in 2011.. Why Item? Well what else are we all but Items.. The album has already received critical and commercial success in times when film music is Omnipresent.. C U Later’s English version climbed up to as high as #5 on VH1’s top 10 International charts.. A first of it’s kind achievement for any Indian band.. No drugs, no booze, no violence (lots of sex though... ha! ha! ha!) and pure unadulterated Hind Rock 'n' Roll! They've played arenas, stadia, packed houses, colleges, schools, maidans, in front of India Gate, in the Central Park of C.P. (with the greatest Hindustani classical singers), auditoria, corporate shows, marriages of their hardcore fans and one very forgettable birthday bash... you name it, they've played it... and they only play live and VERY LOUD!! Played in the USA, Australia, Canada, Bali, Hong Kong, Malaysia, U A E, Sri Lanka, Tokyo, Shanghai... The Great Wall of China.. The only Indian band to play in Pakistan.. They played at the prestigious Beale Street Music Festival in Memphis, the birthplace of Rock'n'Roll to 300,000 screaming Americans (the only Indians to do it) and then again at the General Assembly Hall at the United Nations, New York. They were the first band to get in and rock the assembly with music (and not speeches). In 2011, they were inducted into the Hind Rock Hall of fame by the Indian Recording Arts Academy.. "The greatest satisfaction is to play to people who love your music irrespective of the language of the genre. That's the real respect a musician craves for!" 14 years... 6 albums... 5 singles... 2 films..19 music videos... and still dreaming!! Dreaming of a perfect world... no war, no poverty, no disease, no tears... just music and smiles! Their 7th album is on the way and from what the grapevine says... IT’s A DEVOTIONAL/ SPIRITUAL ALBUM.. And IT ROCKS! (errrr... Bhajans rock??) DJ, "the backbone" on bass; ASHWANI, "the legs" on drums; AMBO, "the pulse" on guitars, RAKESH and PRASHANT, "the arms" on dholak and tabla, VIN, “the fingers” on Keys, VAISHALI, KRUTIKA, KAMAKSHI & KINSHUK “the heart beat” on back ups and PALASH, "the brain" on... err... any topic in the world!! Commercial, unworkable, sell out, non sellable, outdated, post dated, non rock, non filmy... Maybe... But, India’s most loved band definitely! And love is all they need...