sElf's Lead Single “Runaway” Featured as iTunes Single of the Week Today

Matt Mahaffey's Tennessee-based project sElf is thrilled to have their lead single "Runaway" featured as the iTunes Single of the Week starting TODAY as new EP - Super Fake Nice - drops via El Camino Media. sElf will get to perform "Runaway" for a nationwide audience when the band makes its TV debut on Jimmy Kimmel Live! (Weeknights 11:35/10:35C on ABC) on Wednesday, July 30th. The EP is the first new body of sElf material to be released since his 2005 album Porno, Mint, & Grime and the band will headline a record release show in Los Angeles at the El Rey Theatre on August 1st that has HelloGoodbye opening (buy tickets here: http://www.axs.com/events/249114/self-tickets).

It's been nearly twenty years since Mahaffey first formed sElf. He released his debut sElf album Subliminal Plastic Motives in 1995 and hit the road with Garbage, 311 and Cracker. Following Subliminal..., came releases on Dreamworks and Spongebath including 1999's Breakfast With Girls and 2000's Gizmodgery. In the early 2000's Mahaffey's focus shifted into film and television, he scored music for CSI Miami, Entourage and Weeds. In addition, he began playing and producing for other artists including Beck, Pink, Liz Phair, Keith Urban, The Sounds, Lupe Fiacsco, HelloGoodbye and Tenacious D. In 2001, Mahaffey wrote and composed "Stay Home" for the Motion Picture Shrek. In 2005, Mahaffey joined up with Beck when he released Guero as part of his touring band. He contributed a cover of They Might Be Giants "Ana Ng" in 2008 to the Bar None Hello Radio compilation and in 2010, he finally began writing songs for sElf again and released a pair of singles, 2010's "Could You Love Me Now?" and 2011's "Looks and Money." While he continued to work with other artists, Matt set his sights on returning to sElf and recording and releasing his own music.

Enter 2014. He kicked the year off with a vinyl reissue on Fat Possum Records of his 1995 debut Subliminal Plastic Motives in January followed by the first sElf live shows in nearly a decade including sold-out dates at The Gramercy Theatre in NYC, Exit/In in Nashville and the El Rey in Los Angeles. This past May he contributed a brand new song - "Stranger than Strange" to Blake Shelton's Songs for Blake Autism Awareness Compilation and today he releases Super Fake Nice - a six-song collection of original tracks written, produced, recorded, performed and arranged by Matt Mahaffey at his Fresh Imperial studio in Franklin, Tennessee - on El Camino Media. PLUS, the EP cover features art by Autumn and Brian Cutaia who won the sElf Super Fake Nice ART CONTEST! Check out http://sElf.is & http://elcaminomedia.com for the most up-to-date information.

Tune in to Jimmy Kimmel Live! Wednesday night to watch sElf play "Runwaway" live on national television.

Catch sElf at the El Rey Theatre in LA this Friday August 1st for the album release party. HelloGoodbye opens!

Head over to iTunes ASAP to download your free copy of this week's Single of the Week: "Runaway" and click here to see the music video everyone is talking about.

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