YEAR0001's Merely Shares Video For CRAZY HEART via The FADER

Hatching The Egg is the new album from Sweden's Merely. An intricate work of electronic dream-pop, Hatching The Egg is today previewed with the track "Crazy Heart", along with a captivating new video. Watch the video for "Crazy Heart" now via the FADER.

With her new single "Crazy Heart", Merely delivers a moving ballad that delicately examines relationships, emotion, and fragility through a divine haze. This is the first single from her upcoming album Hatching The Egg, and acts as the perfect introduction to the next phase of Merely's artistry.

Directed by Philip Svensson and filmed in a Swedish forest, the "Crazy Heart" video introduces viewers to the visual world that Merely has created, with iconography drawn from folklore. Of the video, Merely says: "With inspiration from fairy tales and storytelling, childish imagination and the spiritual experience of fantasies Philip [Svensson] and I wanted to create a hazy, playful and beautiful video for Crazy Heart in the most enchanted place I know: the woods. Visually, this is equivalent to the musical concept of the whole album."

Merely is Kristina Florell, a classically trained instrumentalist and vocalist based in Sweden. Through experimentation with electronic production environments and digital techniques, she started releasing music under the Merely moniker in 2012.

In the years to follow, Florell has collaborated with various artists such as oFF Love, Zhala, Karl X Johan, Quiltland and JJ, as well as being a permanent member in Swedish experimental trio Team Rockit and trance project Chariot. As a songwriter, composer and producer Florell mixes layers and blurs the borders between the organic and digital, building vast, airy soundscapes and ethereal harmonies, always with her roots deeply buried within the rich soil of contemporary pop and dance music. The poetic and emotional elements serve as the foundation in her music, where nothing is completely literal, but rather personal, sincere and equivocal.

Hatching The Egg will be released February 7th 2019 via YEAR0001.

Credit: Fredrik Andersson Andersson

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