Walker Hayes Presents '90's Country' Music Video Premiere Event Presented by YouTube
By: Kaitlin Milligan Oct. 10, 2018
One of country music's quickest rising stars, Walker Hayes, is set to release the new video for his current single. Walker Hayes "90's Country" Music Video Premiere Event Presented by YouTube will be a live stream event available through YouTube Music on Thursday, October 11th at 6:30pm CT (7:30pm ET/4:30pm PT). This premiere marks the first time that Walker has partnered with YouTube on an event of this kind.
Walker has such a deep connection with his fans and with the help of YouTube, he aims to bridge the gap between himself and his audience by creating a once-in-a-lifetime experience for them to share in the premiere of his latest video. YouTube has been instrumental in helping Walker find innovative ways in which he can connect with his fans through technology. Since 2011, the platform has supported live streaming as a way for content creators and their audiences to interact in real-time, allowing for more genuine and intimate connection across a broader spectrum.
"I am so pumped to release this music video with YouTube in Nashville this week. From the moment we shot the first scene to the moment my team showed me the final video, I have been itching for the world to see it," says Walker. He continues, "The way we're doing this premiere is different, and I'm excited that my fans get to be part of the premiere both in person and at home through the livestream."
The single beckons back to the great country hits of the 1990s - songs we all remember and love from our backyard BBQs, summers by the lake, road-tripping with friends and family, and dancing at our favorite music festivals. Walker references 22 classic hits from the 90's including "Strawberry Wine" by Deana Carter, "Cowboy Take Me Away" by The Dixie Chicks, "She Thinks My Tractor's Sexy" by Kenny Chesney, and others.
Please see the following links to the live stream feed and the official music video:
Live stream - Thursday, October 11th at 6:30pm CT (7:30pm ET/4:30pm PT)
Official video - Thursday, October 11th at 7:00pm CT (8:00pm ET/5:00pm PT)
The video, directed by Alex Alvga, was shot on Old Hickory Lake just outside of Nashville, TN. Walker wanted the video to stir-up his own hometown feelings of growing up in the 90's and the songs that raised him. As a kid, he spent his summers out on the water; water skiing and wake-boarding on Magnolia River and Dog River in Mobile, AL. In fact, it was those memories and feelings that gave Walker the idea of paying homage to one of his personal favorites growing-up, Alan Jackson's video for "Chattahoochee." He was outfitted with wakeboard equipment by Hyperlite and pulled by specialty wakeboard boats by Nautique, provided by TNT Water Sports located in Hendersonville, TN. Walker even enlisted the help of WIVK DJ, Gunner, to make a special guest appearance.
This fall, Walker will be headed out on his first European tour with Old Dominion. Please continue to check his website for dates and ticketing information:
Photo Credit: Matthew Berinato
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