WATCH: OK Go Premieres New Music Video for 'Obsession'

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"This song is about how our most intense and complicated emotions are also our simplest and most universal. Obsession is so overwhelming and perplexing, but it's also so binary and basic - everything's normal and then suddenly it's not," shared Kulash, Jr. "For the video, we wanted that same idea: take the simplest thing and just revel in how powerful and not-simple it really is. And animation is that - it's just one picture on one piece of paper, then another, and then another, and somehow that progression turns into a whole universe. So we tried to create the physical version of that universe, a room where the walls can change into anything you imagine, but everything is made of just one piece of paper following the last."

"And what a pleasure it was to collaborate with this team. Working with Yusuke was incredible, and we've been wide-eyed fanboys of Rizomatiks and Elevenplay (and Daito and Mikiko) for years, so this was a real dream come true. We learned, again, that the simplest ideas are always the hardest, and this team made miracles happen. We're so thankful that Double A gave us this opportunity, not to mention the paper that inspired the whole thing!" Kulash, Jr. elaborated

Alongside the launch of the video, Double A Paper will offer at least two lucky viewers the chance to meet the band in a city on their concert tour with VIP tickets and backstage passes. Other prizes include iphones and gift cards. Fans can enter the contest HERE. Double A has fostered enduring relationships with consumers based on trust, quality, ease of use, and the company's sustainable environmental practices and charitable contributions. All of the paper used in the "Obsession" music video has since been recycled, with proceeds donated to Greenpeace.

This summer, two of OK Go's music videos were honored with a staggering seven awards at the 2017 Cannes Lions International Festival of Creativity, the largest gathering of worldwide advertising professionals, designers, digital innovators, and marketers. "The One Moment", captures, in mind-bending slow motion, over 300 events which occurred in a mere 4.2 seconds of real time. "Upside Down & Inside Out", which was shot in zero gravity in the skies above Russia, also received the Smithsonian American Ingenuity Award for Visual Art, and was nominated for the Grammy® Award for Best Video.

Earlier this year, OK Go delivered the TED Talk "How To Find a Wonderful Idea" at the prestigious conference in Vancouver, BC. Kulash, Jr. explained the band's unique creative approach, shedding light on the process behind their extraordinarily innovative music videos. Eschewing the traditional slideshow format, the talk itself embodied the infectious spirit of OK Go, and was bookended by the band playing acoustic renditions of "This Too Shall Pass" and "The One Moment" in synch with the songs' iconic video clips. The talk earned a rare standing ovation from the packed opening-night audience, and curator Chris Anderson joined the band on stage to exclaim, "You've reinvented the TED talk!"