Vevo Reveals Top Artists of 2018
By: Kaitlin Milligan Dec. 18, 2018
Vevo has today revealed the biggest artists and official music videos of 2018. Globally, there has been over 260 billion video views to-date with an average of 24 billion views per month, and over 12 billion hours of content watched to-date. In the US, Vevo has seen nearly 50 billion video views to-date in 2018, with an average of 4.5 billion views per month, and over 2 billion hours of content watched.
Globally, the Most-Watched Music Video accolade officially goes to "Girls Like You" by Maroon 5. Released in May, the pop tune featuring Cardi B stormed the Vevo charts. The music video, directed by David Dobkin, features several female celebrities including Camila Cabello, Sarah Silverman, Millie Bobby Brown, Ellen DeGeneres, and Jennifer Lopez representing various social justice movements.
Maroon 5 also takes the crown as the Most-Viewed artist globally an astounding 1.6 billion views worldwide.
Notably, in addition to Maroon 5, 3 of the global top 5 artists including Sebastian Yatra, Becky G and J Balvin fall under the Latin genre, as well as well as 5 of the top 10 most-viewed premieres including Becky G's "Sin Pijama," Reik's "Me Niego," and Thalía's "No Me Acuerdo."
"As our charts confirm, 2018 has been an amazing year for music videos. Vevo is proud to have been home to a wealth of truly creative visual work, with major releases providing some of the most talked-about moments in 2018 entertainment," said JP Evangelista, Head of Content, Programming, and Marketing, Vevo. "More than ever, music videos provide an integral visual element for artists' campaigns, with over two billion hours of content being watched. Congratulations to Maroon 5 for taking the crown as the most-viewed artist globally - an astounding feat. Equally monumental was watching Ariana Grande's "thank u, next" take the title for our most-viewed video in 24 hours."
The record-breaking charts also include Ella Mai one of this year's Vevo LIFT artists'. Ella's video for "Boo'd Up" premiered in April and has amassed over 224 million views to date making it the #3 premiere of the year in the US. Prior to the "Boo'd Up" release, Ella Mai's channel averaged 2.4 million US views a month. After the release this average grew to 53.9 million, hitting a peak of 61.3 million views in October.
The below reflects the most-watched artists and music videos from January 1st 2018 - November 30th 2018. Totals reflect 2018 releases only.
TOP ARTISTS 2018
GLOBAL
|
2018 Top Artists (2018 Releases Only) |
|
|
Artist |
2018 Views (Through 11.30.18) |
|
Maroon 5 |
1.6 Billion |
|
Sebastian Yatra |
1.5 Billion |
|
1.4 Billion |
|
|
Drake |
1.4 Billion |
|
J Balvin |
1.3 Billion |
|
Karol G |
1.2 Billion |
|
Ariana Grande |
1.0 Billion |
|
Anuel AA |
999 Million |
|
Reik |
924 Million |
|
DJ Snake |
824 Million |
US
|
2018 Top Artists (2018 Releases Only) |
|
|
Artist |
2018 Views (Through 11.30.18) |
|
Drake |
490 Million |
|
Ella Mai |
337 Million |
|
Migos |
301 Million |
|
Maroon 5 |
299 Million |
|
Travis Scott |
229 Million |
|
Tyga |
226 Million |
|
Rich The Kid |
216 Million |
|
Childish Gambino |
215 Million |
|
Post Malone |
206 Million |
|
Ariana Grande |
198 Million |
TOP RELEASES 2018
GLOBAL
|
Top 2018 Releases |
|
|
Artist & Title |
2018 Views (Through 11.30.18) |
|
Maroon 5 - Girls Like You |
1.3 Billion |
|
Becky G & Natti Natasha - Sin Pijama |
1.1 Billion |
|
Drake - God's Plan |
887 Million |
|
Reik - Me Niego |
730 Million |
|
Ariana Grande - no tears left to cry |
660 Million |
|
Thalía & Natti Natasha - No Me Acuerdo |
580 Million |
|
DJ Snake - Taki Taki |
563 Million |
|
Sebastian Yatra - No Hay Nadie Más |
557 Million |
|
Karol G - Mi Cama |
463 Million |
|
Tyga - Taste |
456 Million |
US
|
Top 2018 Releases |
|
|
Artist & Title |
2018 Views (Through 11.30.18) |
|
Maroon 5 - Girls Like You |
250 Million |
|
Drake - God's Plan |
246 Million |
|
Ella Mai - Boo'd Up |
224 Million |
|
Tyga - Taste |
182 Million |
|
Childish Gambino - This Is America |
165 Million |
|
Post Malone - Psycho |
158 Million |
|
Migos - Walk It Talk It |
135 Million |
|
Drake - Nice For What |
134 Million |
|
Rich The Kid - Plug Walk |
115 Million |
|
Ariana Grande - no tears left to cry |
108 Million |
Source: Vevo Internal Analytics, WW 2018 viewing metrics through 11.30.18.
Source: Vevo Internal Analytics, US 2018 viewing metrics through 11.30.18.
ABOUT VEVO:
Vevo is the world's leading all-premium music video and entertainment platform with over 25 billion monthly views globally. Vevo delivers a personalised and expertly curated experience for audiences to explore and discover music videos, exclusive original programming and live performances from the artists they love on mobile, web and connected TV.
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