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VNUE Joins Kokku and Roblox for US Metaverse Festivals

The first continuous, multi-stage virtual music and entertainment festival in Roblox will arrive in Q1 of 2023. 

By: Oct. 31, 2022
VNUE Joins Kokku and Roblox for US Metaverse Festivals  Image
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VNUE, Inc. (OTC: VNUE) announced today that the company has partnered with Kokku, South America's largest gaming and entertainment co-development firm, to bring a VNUE Festival and multi-stage experience to Roblox (NYSE: RBLX). The first continuous, multi-stage virtual music and entertainment festival in Roblox will arrive in Q1 of 2023.

Additionally, VNUE has retained ICON Capital Group to raise $15MM or more, in order to list onto the NADSAQ Stock Market over the coming months.

Bringing the VNUE festival to Roblox's more than 50 million active users worldwide is Phase One of the company's plans to develop a simple, seamless process for the creation, promotion, distribution, and management of interactive online gaming and streaming events.

As VNUE shapes the future of distributing entertainment into the metaverse, brands and sponsors will find rich partnership opportunities through naming rights, in-world activations, and brand positioning opportunities. Artists will be compensated through the VNUE performance agreement model and earn their performance royalties, tracked by VNUE's Soundstr music identification technology.

VNUE expects that revenue generated from the project's first year will exceed $6MM, not including revenue from existing business lines. By the end of year three, the company expects to be generating over $65MM in revenues, which includes significant expansion in several areas related to the metaverse.

VNUE Festival Entertainment Space - The VNUE festival will operate continuously, presenting both free and ticketed concerts, music launches, listening parties and more each day across multiple themed and customizable stages. Fans will experience interactive games, missions, eMerch as well as parental controls for Roblox's young audience. Partners, sponsors, and official music curators will be announced in coming months.

Zach Bair, CEO & Chairman of VNUE, said, "VNUE has a long history of creating and delivering innovative forms of music entertainment monetization, for example set.fm and StageIt, and we are expanding dramatically into a new world of channel opportunities, production services, and new deployment opportunities for core technology such as the Soundstr music identification and royalty administration services for the metaverse - the first of its kind.

The strategic partnership with Kokku, a proven and top-rated game and graphics design firm, will unfold with highly valuable client services and together we will build our iconic, virtual "venues" where entertainers in music, comedy, sports, and more will take up virtual residency."

Jim King, VNUE's CTO said, "Virtual entertainment is now a global enterprise with worlds of opportunity for branding and partnerships. We found the right partner in Kokku, whose established impact globally and large presence in South America ensures that we are able to not only build these worlds, but also facilitate each step of the virtual event execution process.

Rapidly evolving technology and post-quarantine consumption indicate that the virtual space is a crucial marketplace for the discovery, interaction, and consumption of entertainment. In our recent acquisition of livestreaming company StageIt and our partnership with Kokku, we are creating fun, interactive, and monetized musical, comedy, and other entertainment stages and festival concourses where fans are engaged and entertained before, during, and after shows."

Thiago de Freitas, Kokku's CEO, said, "We're pleased to join forces with VNUE to bring a persistent entertainment experience to the Roblox platform. Our Metaverse Division together with VNUE is ready to bring concerts to a wider audience through the use of technology and creativity, bridging the gap between real world, the virtual and entertainment. We look forward to creating great and accessible experiences for all users."

Bair and his Special Advisor, well-known entrepreneur Jock Weaver, put together the deal with ICON Capital Group to move the company to NASDAQ.

"The move to NASDAQ is long overdue in my opinion," said Bair, "but timing is indeed everything. This exciting new project - bigger than anything we have ever done - is exactly the type of catalyst that can propel the company into a new dynamic where our faithful shareholders will enjoy the fruits of our labor and the company can have the bandwidth we need to fully execute on our disruptive technologies."

VNUE, Inc., (OTC: VNUE) is a multi-faceted music technology company dedicated to monetizing the live music experience for artists, labels, writers, and publishers, with products such as its set.fm instant content distribution platform (www.set.fm), its ticketed livestream platform, StageIt (www.stageit.com), and protecting the rights of artists and writers with the company's Soundstr music recognition technology (MRT) (www.soundstr.com).

The company is also exclusive license partner and "instant live" pioneer DiscLive (www.disclive.net), providing fans with physical, collectible products such as limited edition CD sets, by artists such as matchbox twenty, Rob Thomas and many others. The veteran entrepreneurs, artists and songwriters behind VNUE, led by music and tech entrepreneur and recording artist Zach Bair (www.zachbairmusic.com), are passionate about the future of their industry and ensuring that rights holders' value is not lost amid always-changing technology.

Kokku (www.kokku.com.br) is a leading co-development company based in Brazil, delivering high quality assets and products ranging from Art Outsourcing to Full Game Development, including Porting and Remastering, among others.

Known for its work with major publishers and developers such as Microsoft, Eletronic Arts, Guerrilla Games, Activision, Tencent, Samsung, Warner Bros and Netflix, Kokku has taken part in the production and development of some of the greatest worldwide franchises like Horizon Zero Dawn, Horizon Forbidden West, Call of Duty Black Ops: Cold War, and the award winning The Forgotten City; and was responsible for bringing to the Roblox universe acclaimed pop culture titles like Netflix's Stranger Things: Starcourt Mall, Samsung Space Tycoon, and Warner's Wonder Woman: Themyscyra Experience.



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