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VIDEO: The Darkness Reveal Video for New Single 'It's Love, Jim'

The track is from the group's upcoming album, which is set for a November 19 release.

By: Oct. 20, 2021
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VIDEO: The Darkness Reveal Video for New Single 'It's Love, Jim'  Image

Multi-platinum UK rock icons THE DARKNESS - frontman/guitarist Justin Hawkins, guitarist/producer Dan Hawkins, bassist Frankie Poullain, drummer Rufus Taylor - revealed the video for new single "It's Love, Jim" from their forthcoming album Motorheart out November 19th via Cooking Vinyl.

Motorheart will be released in a wide variety of formats including exclusive bundles and signed editions. Album pre-orders are available here.

"It's Love, Jim" is an all-out, high intensity, rock 'n' roll barrage. The video reflects the unimaginable effects of an intimate encounter of the alien kind. It captures archive footage of the band conducting a séance as a yearning otherworldly spirit unleashes its inescapable powers through Justin, Dan, Rufus and Frankie, as well as some unsuspecting cattle outside.

Justin says, "This song (herein referred to as "she/her") is all about an extra-terrestrial goddess of other worldly beauty. She's fast, powerful, not of this earth. Her sensual symphony nestles in your ear and lays mind eggs that seep confidence liquid into your brains. You'll feel invincible all day long, and everything will go right after you hear it. Yeah, so it's really catchy and should be number 1 all around the world please."

"It's Love, Jim" is the latest single from The Darkness' opus Motorheart. The track follows the release of "Jussy's Girl" that oozes rock n' roll extravagance, the high-octane riffola "Nobody Can See Me Cry" and the growling, pounding title track that pays homage to a devoted sex robot.

Billboard raves, Motorheart "is filled with what one would hope to find on a Darkness album: blazing guitar riffs, tongue-in-cheek lyrics and Hawkins' signature soaring falsetto," and declares that the "album helps solidify the band's legacy as one of the United Kingdom's preeminent rock acts of the past two decades," while Alternative Press gushes, "On their seventh album, the four-piece are back at it, creating joyous, defiant rock that pummels and shakes."

Watch the music video here:



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