BBC Sound Of 2018 winner and the most exceptional breakout star of the last year Sigrid, releases the visuals for 'Raw', the first in a collection of brand new material. The last few months have been remarkable for the Norwegian pop sensation. Sigrid now has a global reach of 185M streams and 2M sales with the mood-defining Don't Kill My Vibe EP and brutally honest 'Strangers'. The 21 year old has won over fans in every territory with her incredible live performance, defiant pop songs and nonconformist attitude to femininity. Just returning from a momentous tour in Australia, along with a run in the UK, Sigrid is coming to the states for a tour and to play Coachella, and selling out every show date.
From the tiny town of Ålesund in Norway, which sits at the entrance of a UNESCO-protected Fjord surrounded by sea and mountains, Sigrid has been creating a world which emboldens her followers, displaying outstanding song writing ability with hard-hitting and empowering words, laced over unexpected and daring melodies. Sigrid was chosen by 170 influential music experts to win the BBC Sound of 2018, the first non-American or non-British winner in the poll's 16 year history (previous winners including Adele and Florence and the Machine). With 5.2M monthly Spotify listeners, Sigrid burst into the public consciousness in February 2017, with the "song of the summer" Don't Kill My Vibe,which caught the attention of Lorde and Elton John and captured the imagination of a generation.
Performing on Later with Jools, The Late Late Show with James Corden, Glastonbury, and selling out two London Scalas, it was Sigrid's Nobel Peace Prize performance in front of representatives from the 2017 laureate, the International Campaign to Abolish Nuclear Weapons, and an 85 year old survivor of Hiroshima that was "So, so much bigger than a career thing," Sigrid told the Observer. The breakout pop star continues her live ascent with a completely sold out UK tour and US tour, also performing at Coachella.
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