VIDEO: SASAMI Shares Video for New Single 'Make It Right'

SASAMI releases a video for "Make It Right," the final single from her highly anticipated new album Squeeze, out this Friday, 2/25 via Domino. The video was directed by Euphoria costume designer Heidi Bivens, styled by Euphoria assistant costume designer Angelina Vitto, with make-up by Euphoria and Pen15 make-up artist Alexandra French.

Of the song and video, SASAMI says "'Make It Right' is an ode to Fleetwood Mac's more tantrum-y vibes with a hair of Crass-y marching snare. She's a desperation bop about not being communicated with. I love a fuzzy riff. Need more guitar riffs in 2022. The video is a collaboration with some of my good friends and style icons Heidi Bivens, Angelina Vitto, Alexandra French and a whole team of absolute legends. Heidi has an incredible eye for beauty, shapes, and mystery."

SASAMI's headline tour in support of Squeeze kicks off next week on March 4th. The tour also includes dates with Haim in the US and Mitski in EU. All dates below.

SASAMI, who was recently named an Artist You Need To Know by Rolling Stone, was also selected by Japanese Breakfast's Michelle Zauner for Variety's 'Up Next' series, where she was asked to pick the artist she believes is going to be the next big thing, saying "what SASAMI is doing musically is that perfect blend of music that can be really heavy and hard and aggressive but is also melodic and enjoyable and catchy."

On Squeeze, SASAMI explores her wide spectrum of moods-from raging at systemic violence to wrestling for control in her personal relationships. Throughout, the singer-songwriter and producer surveys the raw aggression of nu-metal, tender plainspokenness of country-pop and folk rock, and dramatic romanticism of classical music.

Squeeze hammers home a sentiment of "anti-toxic positivity" and showcases SASAMI's vicious honesty and brutally uncompromising vision, partially inspired by the Japanese yōkai folk spirit called Nure-onna (translation: wet woman), a vampiric deity that has the head of a woman and the body of a snake.

Based in Los Angeles, SASAMI is a descendent of the Zainichi people on her mother's side, a diaspora of ethnic Koreans who lived in Japan during Japan's occupation of Korea from 1910 to 1945. Though some Zainichi moved voluntarily and others were forcibly kidnapped, these people and their progeny continue to experience systemic discrimination and oppression in Japan to this day.

While conducting a deep dive into her family's mixed Korean and Japanese history and culture, SASAMI stumbled upon stories of Nure-onna and was immediately drawn to the water creature's multiplicitous nature. According to legend, the deity is feminine and noble, yet powerful and vicious enough to brutally destroy victims with her blood sucking tongue.

The fluidity of the Nure-onna can be felt in how Squeeze naturally flows through musical influences-from System of a Down to Sheryl Crow and Fleetwood Mac, to even Bach and Mahler. A classically-trained composer, SASAMI constructed the LP in the form of an opera or orchestral work that has different "movements" that take the listener on an emotional journey. Compared to the introspective indie rock of SASAMI's 2019 self-titled debut album, Squeeze is a full-throttled expansion.

The dark, fantastical elements of the Nure-onna legend feeds into SASAMI's use of heavy rock elements throughout Squeeze. She hopes that listeners will identify with this new sinister, intense sound and use it as a soundtrack for processing their "anger, frustration, desperation, and more violent, aggressive emotions." Her ultimate desire is for marginalized folks, including femmes, BIPOC, and queer people, to listen to Squeeze and find catharsis from the oppression and violence that they experience.

In reclamatory fashion, SASAMI assumes the form of Nure-onna on the record's Japanese horror film-inspired cover art, designed by Andrew Thomas Huang (Björk, FKA twigs) and Rin Kim. She chose to pair this Japanese folklore-referencing image with Squeeze written in Korean calligraphy by Myung-Ja Ashworth, SASAMI's mom, as another act of Zainichi empowerment. On the back, the title is written in Japanese script.

Squeeze was produced by SASAMI, with a handful of the tracks co-produced by Ty Segall. Other notable contributors include: Hand Habits' Meg Duffy, King Tuff's Kyle Thomas, Christian Lee Hutson, Barishi, Moaning's Pascal Stevenson, Jay Bellerose and No Home.

Watch the new music video here:

Tour Dates

3/4 - Brattleboro, VT @ The Stone Church
3/5 - Woodstock, NY @ The Colony
3/6 - Rochester, NY @ The Bug Jar
3/8 - Lakewood, OH @ Mahall's
3/10 - Charlotte, NC @ Snug Harbor
3/11 - Savannah, GA @ Savannah Stopover
3/21 - Nashville, TN @ The End
3/22 - Atlanta, GA @ Masquerade Purgatory Stage
3/24 - Washington, DC @ Black Cat
3/25 - Brooklyn, NY @ Music Hall of Williamsburg
3/26 - Philadelphia, PA @ Johnny Brenda's
3/27 - Cambridge, MA @ Sonia
3/30 - Pittsburgh, PA @ Club Cafe
3/31 - Columbus, OH @ Rumba Cafe
4/1 - Chicago, IL @ Lincoln Hall
4/2 - Minneapolis, MN @ 7th Street Entry
4/3 - Omaha, NE @ Reverb Lounge
4/5 - Denver, CO @ Larimer Lounge
4/7 - Salt Lake City, UT @ The State Room
4/8 - Boise, ID @ The Shredder
4/9 - Portland, OR @ Doug Fir Lounge
4/10 - Seattle, WA @ Barboza
4/12 - San Francisco, CA @ The Chapel
4/13 - Los Angeles, CA @ Teragram Ballroom
4/21 - Bristol, UK @ Marble Factory * - SOLD OUT
4/22 - Leeds, UK @ University Union Refectory *
4/23 - Glasgow, UK @ Barrowland Ballroom *
4/25 - Dublin, IE @ Vicar Street * -SOLD OUT
4/26 - Manchester, UK @ Manchester Academy *
4/28 - London, UK @ The Roundhouse * - SOLD OUT
4/29 - London, UK @ O2 Academy Brixton *
4/30 - Brussels, BE @ Les Nuits Botanique Festival *
5/2 - Tourcoing, FR @ Le Grand Mix * - SOLD OUT
5/3 - Paris, FR @ L'Olympia *
5/4 - Amsterdam, NL @ Paradiso * - SOLD OUT
5/6 - Zurich, CH @ Kaufleuten *
5/7 - Lausanne, CH @ Les Docks *
5/9 - Berlin, DE @ Metropol * - SOLD OUT
5/10 - Copenhagen, DK @ Vega * - SOLD OUT
5/11 - Stockholm, SE @ Fallan
5/12 - Oslo, NO @ Sentrum Scene * - SOLD OUT
5/14 - Hamburg, DE @ Fabrik * - SOLD OUT
5/15 - Cologne, DE @ Carlswerk Victoria * - SOLD OUT
5/17 - Vienna, AT @ WUK * - SOLD OUT
5/18 - Prague, CZ @ Archa Theatre *
5/19 - Munich, DE @ Strom * - SOLD OUT
5/22 - Wilmington, NC @ Live Oak Bank Pavillion ^
5/24 - Toronto, ON @ RBC Echo Beach ^
5/25 - Rochester Hills, MI @ Meadow Brook Ampitheatre ^
5/28 - Philadelphia, PA @ TD Pavilion at the Mann ^
5/31 - Milwaukee, WI @ BMO Harris Pavilion ^
6/1 - Indianapolis, IN @ TCU Amphitheatre at White River State Park ^
6/3 - Chicago, IL @ Huntington Bank Pavilion at Northerly Island ^
6/4 - Kansas City, MO @ Starlight Theatre ^
6/6 - Minneapolis, MN @ The Armory ^
6/10 - Vancouver, BC @ Doug Mitchell Thunderbird Sports Centre ^
6/11 - Portland, OR @ Theater of the Clouds ^
6/13 - Seattle, WA @ WaMu Theater ^
6/14 - Bend, OR @ Hayden Homes Amphitheatre ^

* w/ Mitski
^ w/ Haim

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