VIDEO: New Adele Single 'Hold On' Teased in Amazon Ad

Amazon's 2021 global holiday campaign spotlights the power of kindness. Created by Lucky Generals and shot by award-winning director Trey Edward Shults (directing credits include critically acclaimed film "Waves," as well as "Krisha" and "It Comes at Night") the campaign tells the story of a young woman, played by Karene Peter, who receives a small but impactful gesture from her neighbor.

Adele's upcoming track "Hold On" can be heard in the new commercial from Amazon Prime. Listen to the new snippet of the song below!

The ad follows the young woman as she resumes activities that resemble her normal life, like attending classes and seeing friends, following the challenges of the past year. While she navigates the world around her, a neighbor takes notice and reaches out to her, forming a new friendship.

"The concept was a very real and relatable one and one I thought it important to do justice," stated Karene Peter, one of the stars of the campaign. "I'm a big believer in 'it's nice to be nice' so I try to live by that in my day to day. Simple acts of kindness can make a have an influence on someone's wellbeing."

The campaign will premiere in the US on November 14 and will also be available in the UK, Canada, Australia and more.

Adele's "30" will be released on November 19 and is now available for preorder on CD, cassette, and vinyl here.

Adele is rose to fame with her albums "19", "21", and "25". Each album representing the age she was while writing the songs, "25" won the Grammy award for Album of the Year and "Hello" won for Song of the Year and Best Pop Solo Performance. Adele also won an Academy Award for "Skyfall", a James Bond theme song.

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